FAQEU

EU GPSR FAQ Product Listings

GPSR Article 19 requires online and distance-sale offers to clearly and visibly show product safety and traceability information before the consumer buys.

Use this FAQ to check whether a listing shows the manufacturer, EU responsible person where needed, product identifiers, and warnings or safety information in the right consumer language.

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Author
Sorena AI
Published
May 9, 2026
Updated
May 9, 2026
Questions
4

Structured answer sets in this page tree.

Primary sources
4

Cited legal and guidance references.

Publication metadata
Sorena AI
Published May 9, 2026
Updated May 9, 2026
Overview

GPSR online product listings must do more than say a product is compliant. When a consumer product is offered online or through other distance sales to EU consumers, the offer must clearly and visibly show the manufacturer contact details, the EU responsible person when the manufacturer is outside the Union, product identification information, and any required warnings or safety information.

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4 of 4 questions
Question 1

What GPSR information must appear in online Product Listings?

For consumer products made available online or through other distance sales, GPSR Article 19 requires the offer itself to clearly and visibly indicate four groups of information before purchase.

The listing needs the manufacturer's name, registered trade name or registered trade mark, plus postal and electronic contact address. If the manufacturer is not established in the EU, the listing also needs the name, postal address, and electronic address of the responsible person in the Union under GPSR Article 16 or Market Surveillance Regulation Article 4.

The offer must also identify the product, including a picture, the product type, and any other product identifier. Any warning or safety information required on the product, packaging, or accompanying document must appear in a language easily understood by consumers in the Member State where the product is made available.

  • Do not hide manufacturer or EU responsible-person details only in checkout, terms, invoices, or a post-purchase email.
  • Match listing identifiers to the product file: model, SKU, batch, serial, barcode, type designation, picture, and variant where those identifiers are used to distinguish products.
  • Copy warnings and safety information from the approved label, packaging, instructions, or accompanying safety document instead of paraphrasing them into marketing text.
  • Localize required warnings and safety information for the Member State where the online offer targets consumers.
Citations
Question 2

Marketplace listing evidence to keep

The evidence file should prove what consumers and marketplace operators could see at the time the offer was live. That matters because GPSR and the Safety Gate notification rules use offer-level details, not only internal catalogue records.

For each EU-facing offer, keep a dated listing capture that shows the product page, seller or trader account, marketplace name if applicable, offer URL, listing or offer identifier, product photo, product type, model or SKU, manufacturer details, EU responsible-person details when required, and the displayed warnings or safety information.

  • Store listing captures at publication, material edit, marketplace migration, warning-language change, product variant launch, and delisting.
  • Retain the source record for manufacturer and responsible-person contact details so listing teams do not copy stale addresses.
  • When a dangerous-product issue is investigated, preserve the offer URL, unique offer identifier, and marketplace provider name because Safety Gate notification material can require those fields.
  • Link listing evidence to complaints, accidents, marketplace notices, takedown orders, recalls, and Safety Business Gateway submissions when those events occur.
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Question 3

Listing review checklist

Use the listing review as a release gate for every EU-facing consumer product offer. The reviewer should compare the live page against the approved product safety file, not only against a merchandising checklist.

  • Confirm the offer targets EU consumers, including dispatch area, language, currency, domain, marketplace settings, and other targeting signals.
  • Verify manufacturer name or trade mark, postal address, and electronic address are visible or easily accessible on the listing.
  • If the manufacturer is outside the EU, verify the EU responsible person's name, postal address, and electronic address are shown.
  • Check that the listing identifies the exact product variant with a picture, type, and any necessary model, batch, serial, SKU, barcode, or other identifier.
  • Compare warnings and safety information against the approved label, packaging, instructions, and applicable Union harmonisation law, then verify the consumer language for each targeted Member State.
  • Capture evidence of the published listing and log corrections before the offer goes live or is restored after a marketplace takedown.
Citations
Question 4

Common listing failures

Most listing failures happen when safety information is treated as back-office data instead of consumer-facing offer content. GPSR listing duties attach to the online offer, so the live page has to carry the relevant information clearly enough for a consumer to see it before purchase.

  • A generic "GPSR compliant" badge does not supersede manufacturer, responsible-person, identifier, warning, or safety-information fields.
  • A support-center page is weak evidence if the offer page does not display or make the Article 19 information easily accessible from the listing.
  • A marketplace listing should not reuse the wrong manufacturer's address, omit the EU responsible person for a non-EU manufacturer, or show warnings only in a language consumers in the targeted Member State cannot easily understand.
  • Listing teams should not delete or overwrite unsafe-product evidence after a takedown, recall, accident report, or Safety Business Gateway submission.
Citations
Primary sources

References and citations

Regulation (EU) 2023/988 on general product safety
eur-lex.europa.eu
Referenced sections
  • Article 19 and Article 22 make product safety and traceability information listing-level content for distance sales and online marketplaces.
"for each product offered"
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