Regulation (EU) 2023/988 requires online and other distance-sales offers for consumer products to show specific safety and traceability information before EU consumers buy.
Use this page as a publication gate for product pages, marketplace listings, and seller feeds that target consumers in the Union.
Structured answer sets in this page tree.
Cited legal and guidance references.
A GPSR online listing review should answer one narrow question: can this EU-targeted consumer-product offer go live with the mandatory Article 19 information visible, understandable, and backed by traceability evidence? The gate belongs before publication, syndication to marketplaces, paid traffic, or relisting after a safety change.
Apply this gate to consumer products offered online or through another distance-sales channel when the offer is targeted at consumers in the Union. The GPSR grounding points to indicators such as EU dispatch options, languages used for ordering, Member State currency, payment methods, and Member State domain names; mere technical accessibility from the EU is not enough on its own.
Do not wait for checkout or fulfilment to fix the listing. Article 19 addresses the offer itself, so the product detail page, marketplace listing, shopping feed, and any localized offer page should carry the required information before consumers see the offer.
The listing should not be treated as complete until the consumer can see the manufacturer identity, product identity, and safety information without opening a private compliance file. For products whose manufacturer is not established in the Union, the offer also needs the responsible person details required by GPSR Article 19.
Build these fields into the listing model, not only into free-text descriptions. Structured fields make it easier to syndicate the same compliant record to marketplaces, compare live pages with approved copy, and detect missing data before publication.
Use the Article 19 field list, warning-language checks, marketplace evidence, and publish-or-hold rules as a repeatable review before EU product pages and marketplace offers go live.
For marketplace channels, keep evidence for both the trader-supplied listing data and the marketplace display. Article 22 requires marketplace interfaces to enable traders to provide the same core product-safety information and to make it displayed or otherwise easily accessible to consumers on the product listing.
The evidence pack should let a reviewer compare the approved listing record against the live marketplace page. Capture the trader identity, manufacturer and responsible-person data, product identifiers, warning text, language version, image, publication timestamp, marketplace channel, and any marketplace validation, rejection, correction, warning, suspension, or takedown notice.
The online listing should not summarize away safety warnings. If a warning or instruction must appear on the product, packaging, or accompanying document under GPSR or applicable Union harmonisation law, the online offer needs the corresponding warning or safety information in language consumers can easily understand in the target Member State.
Use the approved physical label and instructions as the source for online warning copy, then check that the listing has not shortened risk words, hidden age restrictions, removed hazard conditions, or replaced mandatory safety text with marketing language.
Use a simple release state for each listing: publish, hold, or delist. Publish only when all mandatory online-offer fields are present, traceable to approved product evidence, and visible to consumers in the relevant EU listing context.
Hold the offer when a required field is missing or the listing cannot be reconciled with product evidence. Delist or disable access when a safety issue, authority order, marketplace notice, or internal investigation means the online offer should no longer remain available while corrective action is pending.
"interoperable interface"
"remove such content"