EU GPSR Product Recall Notice Template

Start with the headline "Product safety recall" and the operator name, then make the product unmistakable. The Commission template expects pictures, product name and brand, identification numbers such as batch or serial numbers, and information on where, when, and by whom the product was sold if that information is available.

Do not rely on images alone. If a photo shows the label location, batch code, charger rating, serial plate, packaging colour, or model variant, repeat that information in machine-readable text so the online notice remains accessible and searchable.

Write the risk section as a direct consumer warning. State what can happen, who may be harmed, and the condition that creates the risk. Avoid softening phrases such as voluntary, precautionary, discretionary, in rare situations, or no reported accidents because the GPSR and the Commission template both warn against language that lowers risk perception.

The action section should tell the consumer exactly what to do now: stop using the product immediately, keep it away from children or other exposed users where relevant, disconnect or isolate it if safe, return it, request collection, book repair, or follow another simple step. The remedy section should describe the available repair, replacement, or refund options and any additional incentive without hiding conditions.

Use direct contact first for consumers who can be identified from orders, product registration, loyalty data, warranty records, customer support records, or marketplace transaction data. When not every affected consumer can be directly contacted, publish a clear and visible recall notice through appropriate channels with the widest possible reach.

Prepare each market version in the language or languages of the Member State where the product was made available. For online notices, keep the notice accessible to people with disabilities and make identifier information from images available as text.

Keep an internal evidence pack beside the public notice. The public notice should be concise; the internal file should prove how the affected scope, risk statement, consumer action, remedy, channels, and contact routes were selected and approved.

If the product is dangerous or an accident notification is required, keep the Safety Business Gateway submission and follow-up records with the notice version that was sent or published. The Gateway source explains that businesses use it to report dangerous products and accidents to Member State authorities, and that authorities may use submitted information to create Safety Gate alerts.