EU GPSR Product Recall Notice Template

Start with the required headline "Product safety recall", then make the product unmistakable. Article 36 requires a picture, product name and brand, identification numbers such as batch or serial numbers, a graphical indication of where to find them when applicable, and information on when, where, and by whom the product was sold if available.

The bullets below include required consumer-facing elements and useful internal drafting fields. Do not publish internal approvals, risk-assessment IDs, authority correspondence, personal data, or confidential supply-chain detail merely because the working file captures them. Do not rely on images alone: repeat essential identification information in machine-readable text.

Use this notice only after the affected product scope is defined. A recall concerns units already made available to consumers; use withdrawal controls for affected stock still in the supply chain. A safety warning under Article 35 can communicate information needed for safe use without asking consumers to return the product, although the same case can require both a warning and a recall for different affected units or stages.

Write the risk section as a direct consumer warning. State what can happen, who may be harmed, and the condition that creates the risk. Avoid softening phrases such as voluntary, precautionary, discretionary, in rare situations, or no reported accidents because the GPSR and the Commission template both warn against language that lowers risk perception.

The action section should tell the consumer what to do now: stop using the product immediately, keep it away from exposed users where relevant, disconnect or isolate it if safe, return it, request collection, book repair, or follow another simple step. The remedy section should describe the available repair, replacement, or refund options and any additional incentive without hiding eligibility or timing conditions.

Use direct contact first for consumers who can be identified from orders, product registration, loyalty data, warranty records, customer support records, or marketplace transaction data. When not every affected consumer can be directly contacted, publish a clear and visible recall notice through appropriate channels with the widest possible reach.

Prepare each market version in the language or languages of the Member State where the product was made available. For online notices, make the content accessible to people with disabilities and repeat essential identifier information from images as machine-readable text.

Keep a non-public evidence pack beside the public notice. The public notice should stay focused on identification and action; the evidence record should show how the affected scope, risk statement, consumer action, remedy, channels, and contact routes were selected and approved.

If the product is dangerous or an accident notification is required, keep the Safety Business Gateway submission and follow-up records with the notice version that was sent or published. The Gateway source explains that businesses use it to report dangerous products and accidents to Member State authorities, and that authorities may use submitted information to create Safety Gate alerts.

Article 36, Article 37, and Commission Implementing Regulation (EU) 2024/1435 are binding. The Gateway and Safety Gate pages explain reporting and public-alert operations. Optional fields and the internal evidence-pack structure on this page are Sorena drafting recommendations; omit an optional public field if it would confuse consumers or disclose information that does not belong in the notice.