---
title: "What GPSR information must appear in online Product Listings?"
canonical_url: "https://www.sorena.io/artifacts/eu/general-product-safety-regulation/faq/product-listings"
source_url: "https://www.sorena.io/artifacts/eu/general-product-safety-regulation/faq/product-listings"
author: "Sorena AI"
description: "Direct EU GPSR FAQ answer on Article 19 online offer content: manufacturer details, EU responsible person, product identifiers, warnings, and listing evidence."
published_at: "2026-05-09"
updated_at: "2026-05-09"
keywords:
  - "EU GPSR online listings"
  - "GPSR Article 19"
  - "online product offers"
  - "EU responsible person"
  - "product safety warnings"
  - "EU General Product Safety Regulation"
  - "EU GPSR"
  - "Product Listings"
  - "EU GPSR FAQ"
---
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# What GPSR information must appear in online Product Listings?

Direct EU GPSR FAQ answer on Article 19 online offer content: manufacturer details, EU responsible person, product identifiers, warnings, and listing evidence.

*FAQ* *EU*

## EU GPSR FAQ Product Listings

GPSR Article 19 requires online and distance-sale offers to clearly and visibly show product safety and traceability information before the consumer buys.

Use this FAQ to check whether a listing shows the manufacturer, EU responsible person where needed, product identifiers, and warnings or safety information in the right consumer language.

GPSR online product listings must do more than say a product is compliant. When a consumer product is offered online or through other distance sales to EU consumers, the offer must clearly and visibly show the manufacturer contact details, the EU responsible person when the manufacturer is outside the Union, product identification information, and any required warnings or safety information.

## What GPSR information must appear in online Product Listings?

For consumer products made available online or through other distance sales, GPSR Article 19 requires the offer itself to clearly and visibly indicate four groups of information before purchase.

The listing needs the manufacturer's name, registered trade name or registered trade mark, plus postal and electronic contact address. If the manufacturer is not established in the EU, the listing also needs the name, postal address, and electronic address of the responsible person in the Union under GPSR Article 16 or Market Surveillance Regulation Article 4.

The offer must also identify the product, including a picture, the product type, and any other product identifier. Any warning or safety information required on the product, packaging, or accompanying document must appear in a language easily understood by consumers in the Member State where the product is made available.

- Do not hide manufacturer or EU responsible-person details only in checkout, terms, invoices, or a post-purchase email.
- Match listing identifiers to the product file: model, SKU, batch, serial, barcode, type designation, picture, and variant where those identifiers are used to distinguish products.
- Copy warnings and safety information from the approved label, packaging, instructions, or accompanying safety document instead of paraphrasing them into marketing text.
- Localize required warnings and safety information for the Member State where the online offer targets consumers.

Sources for this answer:

- [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02023R0988-20230523&ref=sorena.io) - Article 19 lists the information that must be clearly and visibly indicated in online and distance-sale product offers.
- [Regulation (EU) 2019/1020 on market surveillance](https://eur-lex.europa.eu/eli/reg/2019/1020/2024-05-23/eng?ref=sorena.io) - Article 4 supports the responsible-person reference used when the manufacturer is not established in the Union.

## Marketplace listing evidence to keep

The evidence file should prove what consumers and marketplace operators could see at the time the offer was live. That matters because GPSR and the Safety Gate notification rules use offer-level details, not only internal catalogue records.

For each EU-facing offer, keep a dated listing capture that shows the product page, seller or trader account, marketplace name if applicable, offer URL, listing or offer identifier, product photo, product type, model or SKU, manufacturer details, EU responsible-person details when required, and the displayed warnings or safety information.

- Store listing captures at publication, material edit, marketplace migration, warning-language change, product variant launch, and delisting.
- Retain the source record for manufacturer and responsible-person contact details so listing teams do not copy stale addresses.
- When a dangerous-product issue is investigated, preserve the offer URL, unique offer identifier, and marketplace provider name because Safety Gate notification material can require those fields.
- Link listing evidence to complaints, accidents, marketplace notices, takedown orders, recalls, and Safety Business Gateway submissions when those events occur.

Sources for this answer:

- [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02023R0988-20230523&ref=sorena.io) - Article 22 requires marketplace interfaces to enable and display or make easily accessible the same listing safety information for each product offered.
- [Commission Delegated Regulation (EU) 2024/3173 on Safety Gate notifications](https://data.europa.eu/eli/reg_del/2024/3173/oj?ref=sorena.io) - The Safety Gate notification annex includes traceability fields such as offer URL, unique identifier, and marketplace provider name when a product is or was sold online.

## Listing review checklist

Use the listing review as a release gate for every EU-facing consumer product offer. The reviewer should compare the live page against the approved product safety file, not only against a merchandising checklist.

- Confirm the offer targets EU consumers, including dispatch area, language, currency, domain, marketplace settings, and other targeting signals.
- Verify manufacturer name or trade mark, postal address, and electronic address are visible or easily accessible on the listing.
- If the manufacturer is outside the EU, verify the EU responsible person's name, postal address, and electronic address are shown.
- Check that the listing identifies the exact product variant with a picture, type, and any necessary model, batch, serial, SKU, barcode, or other identifier.
- Compare warnings and safety information against the approved label, packaging, instructions, and applicable Union harmonisation law, then verify the consumer language for each targeted Member State.
- Capture evidence of the published listing and log corrections before the offer goes live or is restored after a marketplace takedown.

Sources for this answer:

- [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02023R0988-20230523&ref=sorena.io) - Recital 21 explains when an online or distance-sale offer is treated as targeted at consumers in the Union, and Article 19 supplies the listing information rule.
- [Regulation (EU) 2019/1020 on market surveillance](https://eur-lex.europa.eu/eli/reg/2019/1020/2024-05-23/eng?ref=sorena.io) - Article 4 supplies the market-surveillance responsible-person concept cross-referenced by GPSR Article 19.

## Common listing failures

Most listing failures happen when safety information is treated as back-office data instead of consumer-facing offer content. GPSR listing duties attach to the online offer, so the live page has to carry the relevant information clearly enough for a consumer to see it before purchase.

- A generic "GPSR compliant" badge does not supersede manufacturer, responsible-person, identifier, warning, or safety-information fields.
- A support-center page is weak evidence if the offer page does not display or make the Article 19 information easily accessible from the listing.
- A marketplace listing should not reuse the wrong manufacturer's address, omit the EU responsible person for a non-EU manufacturer, or show warnings only in a language consumers in the targeted Member State cannot easily understand.
- Listing teams should not delete or overwrite unsafe-product evidence after a takedown, recall, accident report, or Safety Business Gateway submission.

Sources for this answer:

- [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02023R0988-20230523&ref=sorena.io) - Article 19 and Article 22 make product safety and traceability information listing-level content for distance sales and online marketplaces.
- [Commission Implementing Regulation (EU) 2024/1459 on Safety Business Gateway](https://eur-lex.europa.eu/eli/reg_impl/2024/1459/oj/eng?ref=sorena.io) - This implementing regulation supports marketplace use of the Safety Gate Portal interoperable interface for publicly available dangerous-product information.
- [Commission Delegated Regulation (EU) 2024/3173 on Safety Gate notifications](https://data.europa.eu/eli/reg_del/2024/3173/oj?ref=sorena.io) - The Safety Gate notification rules show why offer URLs, unique identifiers, supply-chain actors, and traceability information should be preserved when an online product safety issue arises.

## Primary sources

- [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02023R0988-20230523&ref=sorena.io) - Primary source for GPSR Article 19 online and distance-sale offer content and Article 22 online marketplace listing-interface duties.
  - Quote: "clearly and visibly indicate"
- [Commission Implementing Regulation (EU) 2024/1459 on Safety Business Gateway](https://eur-lex.europa.eu/eli/reg_impl/2024/1459/oj/eng?ref=sorena.io) - Supports marketplace use of the Safety Gate Portal interoperable interface for publicly available dangerous-product information.
  - Quote: "interoperable interface"
- [Commission Delegated Regulation (EU) 2024/3173 on Safety Gate notifications](https://data.europa.eu/eli/reg_del/2024/3173/oj?ref=sorena.io) - Supports preserving offer URL, unique identifier, marketplace provider, supply-chain actor, and traceability evidence for online dangerous-product notifications.
  - Quote: "URL of the offer"
- [Regulation (EU) 2019/1020 on market surveillance](https://eur-lex.europa.eu/eli/reg/2019/1020/2024-05-23/eng?ref=sorena.io) - Supports the responsible-person cross-reference used by GPSR Article 19 when the manufacturer is not established in the Union.
  - Quote: "contact details, including the postal address"

## Topic Guides

- [EU GPSR Applicability Test for Consumer Products](/artifacts/eu/general-product-safety-regulation/applicability-test.md): Determine whether the EU General Product Safety Regulation applies to a product, sale channel, operator role, online listing, used product, or responsible-person setup.
- [EU GPSR Compliance Checklist](/artifacts/eu/general-product-safety-regulation/checklist.md): Concrete EU GPSR checklist for consumer product safety assessment, technical documentation, traceability, labels, online listings, accidents, recalls, and corrective actions.
- [EU GPSR compliance obligations](/artifacts/eu/general-product-safety-regulation/compliance.md): EU GPSR compliance guide covering safety assessment, technical documentation, responsible persons, traceability, marketplace listings, accident reporting, recalls, and evidence.
- [EU GPSR deadlines and compliance calendar](/artifacts/eu/general-product-safety-regulation/deadlines-and-compliance-calendar.md): Calendar of grounded EU GPSR timing duties: 13 December 2024 application, accident notices, marketplace takedowns, recall notices, remedies, and regular product-safety checks.
- [EU GPSR Economic Operator Duties](/artifacts/eu/general-product-safety-regulation/economic-operator-duties.md): Role-by-role GPSR duties for manufacturers, importers, distributors, EU responsible persons, traceability records, corrective action, accidents, recalls, and Safety Business Gateway escalation.
- [EU GPSR economic operator roles: manufacturer, importer, distributor](/artifacts/eu/general-product-safety-regulation/economic-operator-roles.md): Classify GPSR roles for consumer products and map manufacturer, importer, distributor, fulfilment provider, responsible person, and online marketplace duties to evidence.
- [EU GPSR FAQ: scope, listings, recalls, reporting](/artifacts/eu/general-product-safety-regulation/faq.md): FAQ on GPSR consumer-product scope, economic operator duties, EU responsible person, online marketplace listings, Safety Business Gateway reporting, recalls, and evidence.
- [EU GPSR Imported Products Guide](/artifacts/eu/general-product-safety-regulation/imported-products.md): GPSR importer guide covering EU responsible-person checks, traceability, technical documentation, online offers, dangerous-product action, recalls, and Safety Business Gateway reporting.
- [EU GPSR incident and recall triage workflow](/artifacts/eu/general-product-safety-regulation/incident-and-recall-triage-workflow.md): A concrete EU GPSR workflow for product-safety incident intake, dangerous-product assessment, Safety Business Gateway notification, recall notices, marketplace coordination, and evidence records.
- [EU GPSR Marketplace Notice Handling](/artifacts/eu/general-product-safety-regulation/marketplace-notice-handling.md): How online marketplaces should handle GPSR authority orders, product-safety notices, Safety Gate checks, seller communications, evidence, and escalation.
- [EU GPSR Marketplace Notice Response Workflow](/artifacts/eu/general-product-safety-regulation/marketplace-notice-response-workflow.md): Concrete GPSR workflow for online marketplace product-safety notices, authority orders, takedowns, seller and consumer notification, Safety Gate Portal checks, and Safety Business Gateway evidence.
- [EU GPSR Online Listing Obligations](/artifacts/eu/general-product-safety-regulation/online-listing-obligations.md): GPSR online listing obligations for EU consumer-product offers: required product, manufacturer, responsible-person, warning, safety, traceability, and marketplace evidence fields.
- [EU GPSR online listing release workflow](/artifacts/eu/general-product-safety-regulation/online-listing-release-workflow.md): Release workflow for EU GPSR online product listings: product scope, responsible person details, warnings, traceability, safety evidence, marketplace checks, and monitoring.
- [EU GPSR Online Marketplace Obligations](/artifacts/eu/general-product-safety-regulation/online-marketplace-obligations.md): GPSR obligations for online marketplaces: contact points, Safety Gate registration, authority orders, product-safety notices, listing data, recall cooperation, accident notifications, and records.
- [EU GPSR penalties and enforcement exposure](/artifacts/eu/general-product-safety-regulation/penalties-and-fines.md): source-linked EU GPSR enforcement guide covering Member State penalties, market surveillance powers, corrective actions, marketplace orders, recalls, and evidence records.
- [EU GPSR Product Recall Notice Template](/artifacts/eu/general-product-safety-regulation/product-recall-notice-template.md): A GPSR recall notice template for EU consumer products, covering product identifiers, affected batches, risk wording, consumer actions, remedies, contact routes, channels, accessibility, and evidence records.
- [EU GPSR Product Safety Assessment Record](/artifacts/eu/general-product-safety-regulation/product-safety-assessment.md): Build a concrete GPSR product safety assessment covering product characteristics, foreseeable use, vulnerable consumers, warnings, standards, tests, incidents, risk level, corrective action, and documentation.
- [EU GPSR recall effectiveness evidence](/artifacts/eu/general-product-safety-regulation/recall-effectiveness.md): GPSR recall effectiveness guide for direct consumer notice, recall notice content, remedies, channel monitoring, marketplace cooperation, and Safety Gate evidence.
- [EU GPSR Recalls and Incident Management](/artifacts/eu/general-product-safety-regulation/recalls-and-incident-management.md): GPSR recall and incident management guide covering accident notification, Safety Business Gateway reporting, recall notices, consumer communication, marketplaces, and evidence records.
- [EU GPSR requirements for consumer products](/artifacts/eu/general-product-safety-regulation/requirements.md): Core EU GPSR requirements for consumer product safety: scope, risk assessment, operator duties, EU responsible person, traceability, online listings, marketplaces, accidents, recalls, Safety Gate, and evidence.
- [EU GPSR Risk Evaluation Criteria](/artifacts/eu/general-product-safety-regulation/risk-evaluation.md): GPSR risk evaluation criteria for consumer products: foreseeable use, vulnerable consumers, standards, warnings, serious risk signals, corrective action, and evidence.
- [EU GPSR safety assessment workflow](/artifacts/eu/general-product-safety-regulation/safety-assessment-workflow.md): A GPSR workflow for consumer product safety assessment: scope intake, hazards, standards, warnings, vulnerable users, documentation, incident triggers, recalls, and evidence.
- [EU GPSR Safety Gate and Safety Business Gateway](/artifacts/eu/general-product-safety-regulation/safety-gate-and-business-gateway.md): source-linked guide to GPSR Safety Gate public alerts, Safety Business Gateway submissions, accident reporting, marketplace duties, evidence fields, and notification timing.
- [EU GPSR Scope and Covered Products](/artifacts/eu/general-product-safety-regulation/scope-and-covered-products.md): Scope guide for Regulation (EU) 2023/988 covering consumer products, distance sales, used and reconditioned goods, exclusions, Union harmonisation overlap, and evidence to keep.
- [EU GPSR sector-law fallback and overlap](/artifacts/eu/general-product-safety-regulation/sector-law-fallback.md): How the EU GPSR applies when sector-specific Union product safety law also applies, including residual safety risks, online listings, recalls, evidence, and market surveillance.
- [EU GPSR Traceability and Documentation Records](/artifacts/eu/general-product-safety-regulation/traceability-and-documentation.md): source-linked GPSR record checklist for product identifiers, manufacturer and importer details, technical documentation, online offers, responsible person evidence, incidents, and recalls.
- [EU GPSR Traceability Records](/artifacts/eu/general-product-safety-regulation/traceability-records.md): Build GPSR traceability records for product identifiers, economic operators, online listings, safety evidence, incidents, recalls, and retention checks.
- [GPSR vs DSA marketplace duties for dangerous products](/artifacts/eu/general-product-safety-regulation/gpsr-vs-dsa-marketplaces.md): Compare GPSR marketplace duties with the DSA touchpoints referenced by GPSR Article 22 for product listings, takedown, recalls, incidents, and evidence.
- [GPSR vs LVD, EMC, and RED: overlap and fallback](/artifacts/eu/general-product-safety-regulation/gpsr-vs-lvd-emc-red-sector-rules.md): Compare GPSR fallback duties with LVD, EMC, and RED sector rules for consumer products, traceability, recalls, online marketplaces, and evidence records.
- [GPSR vs Market Surveillance Regulation: Article 4, controls, recalls](/artifacts/eu/general-product-safety-regulation/gpsr-vs-market-surveillance-regulation.md): Compare GPSR with Regulation (EU) 2019/1020 for responsible-person coverage, market-surveillance controls, evidence requests, unsafe products, recalls, and authority workflows.
- [GPSR vs Product Liability Directive](/artifacts/eu/general-product-safety-regulation/gpsr-vs-product-liability-directive.md): Compare GPSR preventive product-safety duties with EU product-liability exposure using grounded rules on recalls, warnings, traceability, accidents, and evidence.
- [How are dangerous product risk levels assessed under the EU GPSR?](/artifacts/eu/general-product-safety-regulation/faq/dangerous-product-risk-levels.md): FAQ on GPSR and Safety Gate dangerous-product risk levels: serious risk, evidence, corrective measures, recall, withdrawal, and notification records.
- [How does the GPSR apply to used or refurbished products? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/used-and-refurbished-products.md): FAQ on when used, repaired, reconditioned, or refurbished consumer products fall under the EU GPSR, including exclusions, operator duties, evidence, and online listings.
- [What must online marketplaces do when a GPSR product safety issue is reported? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/marketplace-takedowns.md): EU GPSR FAQ on marketplace takedown orders, product-safety notices, Safety Gate Portal checks, Safety Business Gateway reporting, and evidence records.
- [What should a GPSR recall notice include? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/recall-notices.md): What EU GPSR recall notices must tell consumers, how the EU model notice structures the message, and how Safety Business Gateway and Safety Gate evidence fits the recall record.
- [What should a GPSR safety evidence pack include? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/safety-evidence-packs.md): EU GPSR FAQ covering the records to keep for product risk assessment, technical documentation, traceability, tests, warnings, incidents, recalls, online listings, and marketplace operators.
- [When must businesses report GPSR product accidents? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/accident-notification.md): EU GPSR FAQ explaining accident notification triggers, who reports, Safety Business Gateway use, required information, evidence to keep, and timing without fixed day-count claims.
- [Which products does the EU GPSR cover? | General Product Safety Regulation FAQ](/artifacts/eu/general-product-safety-regulation/faq/covered-products.md): Direct EU GPSR FAQ on covered consumer products, exclusions, online offers, used and refurbished products, and how GPSR interacts with specific EU product-safety law.
- [Who is the GPSR Article 16 responsible person? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/responsible-person.md): Direct FAQ answer on when the GPSR requires an EU-based responsible economic operator, which operator can fill the role, and what contact details must appear online.

*Recommended next step*

*Placement: after implementation section*

## Use this EU GPSR guide as a cited evidence workflow

Turn this EU General Product Safety Regulation page into a repeatable workflow for product, legal, quality, procurement, support, and engineering teams. Keep citations, owners, evidence, and review triggers together.

- [Open Research Copilot](/solutions/research-copilot.md): Answer EU GPSR scope, timing, and interpretation questions with cited outputs.
- [Talk through implementation](/contact.md): Review your scope, evidence model, controls, and next actions.


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