PPWRArticle 7EU

PPWR recycled content targets for plastic packaging

Article 7 sets minimum recycled-content percentages for plastic parts of packaging placed on the EU market.

This page helps map each plastic packaging type and format to the 2030 and 2040 targets, exclusions, calculation basis, and technical evidence.

Author
Sorena AI
Published
May 9, 2026
Updated
Oct 15, 2026
Overview

PPWR recycled-content targets are not general recycling-rate targets. If you need to classify a package, start by checking whether it is a plastic part of packaging placed on the market, then test the Article 7 exclusions, and only then assign the 2030 or 2040 percentage for the correct packaging bucket. Article 7 applies to the plastic part of packaging placed on the market and measures recycled content recovered from by packaging type and format, calculated as an average per manufacturing plant and year.

Section 1

Which PPWR recycled-content targets apply in 2030 and 2040?

Article 7 uses four plastic packaging buckets. For 2030, the obligation starts by 1 January 2030 or three years after the Article 7(8) implementing act enters into force, whichever is later. For 2040, Article 7 lists a second, higher set of minimum percentages.

The target is attached to the plastic part of packaging, not to the whole pack by default. Before assigning a percentage, record the packaging format, contact-sensitive status, single-use beverage-bottle status, and predominant polymer. For the contact-sensitive targets, identify whether polyethylene terephthalate (PET) is the major component.

  • made from PET as the major component, except single-use plastic beverage bottles: 30% in 2030 and 50% in 2040.
  • made from plastic materials other than PET, except single-use plastic beverage bottles: 10% in 2030 and 25% in 2040.
  • Single-use plastic beverage bottles: 30% in 2030 and 65% in 2040.
  • Other plastic packaging outside those three buckets: 35% in 2030 and 65% in 2040.
  • If you are unsure which target applies, check the packaging type and format first, then the exclusions in Article 7(4) and 7(5).
Section 2

How is recycled content calculated and verified?

Article 7 measures recycled content recovered from per packaging type and format, calculated as an average per manufacturing plant and year. That means evidence should be organised by plant, year, packaging type, packaging format, polymer bucket, and placed-on-market packaging population.

The Commission must adopt implementing acts for the calculation and verification methodology and the format for technical documentation by 31 December 2026. Article 7 also states that the verification methodology may include independent third-party audits.

  • Create a packaging-type and format register aligned to Table 1 of Annex II before calculating Article 7 percentages.
  • Separate each manufacturing plant because Article 7 uses a plant-level annual average.
  • Keep inputs separate from other recycled or bio-based feedstock claims.
  • Retain supplier declarations, mass-balance or batch records, recycled-content certificates, and calculation workpapers used for each plant-year average.
  • Update the evidence format when the Commission adopts the Article 7(8) implementing acts.
Section 3

Which packaging is excluded or needs separate review?

Article 7 has exclusions that should be checked before teams assign a target. The exclusions are specific and should be recorded with the legal reason, not treated as a general exemption for all contact-sensitive or regulated products.

Some food-contact plastic packaging may also fall outside the target if the recycled-content quantity would threaten human health and make the packaged product non-compliant with Regulation (EC) No 1935/2004. A plastic part representing less than 5% of the total weight of the whole packaging unit is also outside Article 7(1) and 7(2).

Article 7 also controls the source of qualifying recycled content. collected in a third country must come from separate-collection systems equivalent to the relevant EU rules. Where industrial-emissions conditions apply, recycling in a third country must be subject to equivalent emissions and environmental-performance rules.

  • Check immediate medicinal and veterinary medicinal packaging separately from outer packaging needed to preserve medicinal-product quality.
  • Check contact-sensitive plastic packaging for medical devices, research-use devices, investigational devices, and in vitro diagnostic medical devices against the Article 7 exclusion text.
  • Treat compostable plastic packaging and dangerous-goods transport packaging as explicit exclusion checks.
  • Review infant and young-child food, food for special medical purposes, and drinks or food typically used for young children against the Article 7 wording.
  • Record any food-contact health or Regulation (EC) No 1935/2004 issue as a product-specific technical conclusion, not as a blanket recycled-content exception.
  • Exclude a plastic part under the weight rule only after documenting that it is less than 5% of the total weight of the whole packaging unit.
  • For third-country inputs, retain evidence of equivalent separate collection and, where applicable, equivalent recycling-installation controls.
Section 4

What evidence should manufacturers and importers keep?

Article 7 says manufacturers or importers must demonstrate compliance in the technical information concerning the packaging referred to in Annex VII. The evidence file should therefore connect each placed-on-market packaging item to the Article 7 bucket, calculation year, manufacturing plant, recycled-content input, and exclusion or derogation conclusion where relevant.

If packaging is labelled with a recycled-content share, Article 12 adds a further control: from 12 August 2028 or 24 months after the relevant labelling implementing act enters into force, whichever is later, the label and any QR code or digital carrier must follow the implementing-act specifications and be based on the Article 7(8) methodology.

  • Packaging bill of materials showing the plastic part, predominant polymer, contact-sensitive status, and packaging format.
  • Plant-year recycled-content calculation mapped to the Article 7 category and target year.
  • Supplier and recycler evidence showing origin and recycling conditions.
  • Technical documentation showing how the manufacturer or importer demonstrates Article 7 compliance.
  • Label approval record if the packaging displays a recycled-content share, including the methodology used for the label claim.
Recommended next step

Build a PPWR Article 7 evidence register

Map each plastic packaging type and format to its Article 7 target, exclusion analysis, plant-year calculation, supplier evidence, and technical-documentation record.

Section 5

Where do recycled-content programs usually go wrong?

Teams often mix Article 7 recycled-content targets with recyclability, extended producer responsibility (EPR), labelling, reuse, or waste recycling rates. Those controls can interact, but they have different triggers and evidence.

A defensible recycled-content program starts with packaging classification, then calculates only the relevant plastic part, and finally ties the result to technical documentation and any public recycled-content label.

  • Do not use the whole packaging-unit weight when Article 7 requires analysis of the plastic part and the relevant packaging type and format.
  • Do not apply the 2030 percentages without checking whether the Article 7(8) implementing act changes the effective timing.
  • Do not treat recycled-content labels as marketing-only claims; Article 12 ties them to PPWR label specifications and the Article 7 methodology.
  • Do not combine all plants into one company-wide average when Article 7 uses an average per manufacturing plant and year.
  • Do not cite Directive 94/62/EC recycling-rate targets as support for Article 7 recycled-content percentages.
Section 6

What should teams do next?

Build a plant-year Article 7 register before changing specifications or labels. For each plastic packaging item, record the packaging type and format, Article 7 target bucket, target year, exclusion analysis, recycled-content input evidence, calculation owner, and technical-documentation location.

Review the register again when the Commission adopts the Article 7(8) calculation and verification methodology, the Article 7(9) sustainability criteria for recycling technologies, or any delegated act changing derogations, exceptions, or minimum percentages.

  • Assign packaging engineering to classify format, polymer, and contact-sensitive status.
  • Assign procurement or supplier quality to collect post-consumer recycled-content evidence from suppliers and recyclers.
  • Assign regulatory or product compliance to approve Article 7 exclusions, derogation assumptions, technical documentation, and recycled-content labels.
  • Keep Article 7 evidence separate from EPR fee modulation, recyclability assessments, and Member State recycling-rate reporting, while linking the records where the same packaging item is affected.
Primary sources

References and citations

environment.ec.europa.eu2 citations
Referenced sections
  • Commission overview used only for the high-level statement that PPWR requires recycled content in plastic packaging with increasing 2030 and 2040 targets.
  • Commission overview confirms that plastic packaging must contain recycled content with increasing targets for 2030 and 2040.
"increasing targets for 2030 and 2040"
More quoted passages
"Plastic packaging must be made in part from recycled content"
data.europa.eu
Referenced sections
  • Article 7(3) sets collection and recycling conditions for qualifying post-consumer plastic waste; Article 7(4) and 7(5) list packaging categories and plastic parts outside the minimums.
"Paragraphs 1 and 2 shall not apply"
data.europa.eu
Referenced sections
  • Article 7(8) through 7(15) cover calculation methodology, sustainability criteria, third-country equivalence, derogation review, market-adjustment powers, and later Commission reviews.
"methodology for the calculation and verification"
data.europa.eu
Referenced sections
  • Article 7(6) requires manufacturers or importers to demonstrate recycled-content compliance in the technical information; Article 12(4) links voluntary recycled-content labelling to Article 7 packaging and its methodology.
"demonstrated by manufacturers or importers in the technical information"
data.europa.eu
Referenced sections
  • Binding PPWR text used for Article 7 recycled-content targets, calculation basis, exclusions, technical documentation, future implementing acts, and Article 12 recycled-content label controls.
"Minimum recycled content in plastic packaging"
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