Turn green claims into a repeatable operating model (not a legal fire drill).
Focus: governance, evidence, verification, labels, and training.
Structured answer sets in this page tree.
Cited legal and guidance references.
The highest-performing green claims programs reduce friction: marketing moves faster because the process is predictable, and reviewers trust the evidence pack system. This playbook shows how to build that operating model across product pages, ads, packaging, and corporate statements.
Split the program into workstreams with named owners, acceptance criteria, and artifacts. The owner is responsible for evidence freshness and auditability.
Design the system so it scales: portfolios of claims, multiple product lines, multiple markets.
Claims decay as products and supply chains change. Build a cadence that refreshes evidence and prevents stale messaging.
Include 'policy change review' and 'incident review' as recurring inputs.
Not all claims deserve the same review depth. Use tiers by risk and audience reach.
Absolute and offset-based climate claims should be Tier 1 by default.
Make evidence exportable. Every claim should point to a pack with datasets, calculations, and disclosures.
Define KPIs that reflect operational readiness, not just number of approved claims.
ESG Compliance can take EU Green Claims Compliance Program from operationalizing the guidance into a tracked program to a reusable workflow inside Sorena. Teams working on EU Green Claims can keep owners, evidence, and next steps aligned without copying this guide into separate documents.
Start from EU Green Claims Compliance Program and manage cross team sustainability work, reporting, and evidence from one workflow.
Review your current process, evidence gaps, and next steps for EU Green Claims Compliance Program.