Turn environmental claims into controls and evidence you can defend.
Focus: substantiation, verification, labels governance, and audit-ready records.
Structured answer sets in this page tree.
Cited legal and guidance references.
Even with shifting legislative status, the operational 'requirements' that matter for enforcement and consumer trust are stable: define the claim precisely, substantiate it with credible evidence and methods, verify it with a repeatable checklist, govern labels like claims, and keep logs. This page translates the proposal's intent into an implementable control set.
You cannot substantiate a claim you haven't defined. Build a claim taxonomy and classify every high-impact claim before publication.
Operational output: a claim card per claim version used in campaigns.
Substantiation is an evidence pack, not a sentence. Use a method appropriate to the claim type and document datasets and assumptions.
For lifecycle-based claims, EU Environmental Footprint methods (PEF/OEF) can provide a reference structure (where relevant).
Claims that only show one impact category can mislead if other impacts worsen. Comparative claims require a baseline and comparability statement.
Operational output: a standard comparative baseline template.
Offset-based claims are commonly challenged. Separate reductions and compensation clearly and retain accounting evidence.
If you cannot explain the claim without long footnotes, the claim language should be revised.
Verification is a control. Build a reviewer checklist and store approval logs with evidence pack links.
Audit readiness means exportable logs and version history.
Labels amplify risk because they imply broad guarantees. Treat them as governed assets with due diligence and evidence packs.
Prevent label proliferation with a policy and a single owner.
ESG Compliance can take EU Green Claims Requirements from turning the requirements into assigned actions to a reusable workflow inside Sorena. Teams working on EU Green Claims can keep owners, evidence, and next steps aligned without copying this guide into separate documents.
Start from EU Green Claims Requirements and manage cross team sustainability work, reporting, and evidence from one workflow.
Review your current process, evidence gaps, and next steps for EU Green Claims Requirements.