Green ClaimsFree Resource

EU Green Claims Compliance Hub

Turn green claims into a repeatable operating system: classify the claim, substantiate it with evidence, run verification and approvals, govern labels, and keep audit-ready records for regulators and marketplaces.

Status note (March 2026): Parliament reported on 20 June 2025 that the Commission intended to withdraw the proposal, and the text has not been adopted. The workflows here remain the most practical way to reduce greenwashing risk and enforceability gaps across EU markets.

Start with the risk checklist
Publication details
Editorial metadata for this artifact
Author
Sorena AI
Published
Feb 21, 2026
Updated
Feb 21, 2026
What you can decide faster
Is it a green claim
Claim classification for product pages, ads, packaging, and corporate statements.
What to prove
Evidence design: life-cycle thinking, trade-offs, data quality, and boundaries.
How to approve
Verification and review workflow that marketing can run without chaos.
By Sorena AIStatus: not adoptedUpdated Mar 2026
Quick scan
Green Claims
Classification
Define claim type and scope (product vs company, absolute vs comparative).
Evidence pack
Build substantiation artifacts you can export on request.
Governance
Run verification, approvals, and labels governance with logs.
Use the decision flow to standardize claim substantiation and approvals, then use the subpages to build templates and evidence packs.
PEF
Method
Proof
Evidence
Review
Approval
Logs
Records
Claim scope
Evidence first
Approval workflow
Green Claims Timeline

Key milestones for green claims readiness

Use the timeline as context for policy evolution, then focus on operational readiness: evidence packs, review workflows, and labels governance.

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Green Claims Decision Flow

Can you make this claim and how do you prove it

Follow the decision flow to classify claims, define evidence needs, and set an internal approval process that scales across campaigns.

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Topic guides

Deep dive pages for implementation planning, controls, reporting, and evidence.

1
EU Green Claims Applicability Test | Is This Environmental Claim In Scope (Product vs Company, Labels, Offsets)?
A step-by-step applicability test for green claims: decide whether a claim is a covered explicit environmental claim.
Read Guide
2
EU Green Claims Checklist | Audit-Ready Checklist for Environmental Claims (Substantiation, Verification, Labels, Offsets)
An audit-ready checklist for green claims programs: claim inventory and classification, substantiation evidence packs (life-cycle boundaries, data quality.
Read Guide
3
EU Green Claims Compliance Program | Operating Model for Marketing Claims: Governance, Evidence Packs, Verification, and Labels
A practical green claims compliance playbook: program setup, governance cadence, claim taxonomy and inventory, substantiation standards.
Read Guide
4
EU Green Claims FAQ | Greenwashing Questions, Offsets, Labels, Evidence Packs, and Claim Approval Workflows
Implementation-focused answers to common green claims questions: what counts as a green claim, how to substantiate and verify claims.
Read Guide
5
EU Green Claims Timeline and Readiness Calendar | Key Policy Dates + Operational Milestones for Evidence, Verification, and Labels
A practical timeline and readiness calendar for green claims.
Read Guide
6
EU Green Claims vs UK Green Claims Code | Practical Differences for Substantiation, Disclosures, Verification, and Enforcement
A practical comparison for teams operating in both the EU and UK.
Read Guide
7
Green Claims Substantiation Template | Evidence Pack Structure, Life-Cycle Thinking, Data Quality, and Disclosures
A copy/paste-ready substantiation template for environmental claims: claim card, boundary definition, life-cycle perspective.
Read Guide
8
Green Claims Templates | Claim Card, Substantiation Pack, Verification Checklist, Disclosures, and Approval Logs
A templates hub for environmental claims programs: claim card template, substantiation/evidence pack template, verification checklist.
Read Guide
9
Greenwashing Risk Checklist | EU Green Claims | Pre-Publication Review for Ads, Packaging, Product Pages, and Corporate Claims
A practical greenwashing risk checklist to review environmental claims before publication: vagueness and ambiguity checks, absolute vs comparative claims.
Read Guide
10
Labels and Certification Schemes | EU Green Claims | How to Govern Eco-Labels, Badges, Seals, and Scheme Evidence
A practical guide to governing environmental labels and certification schemes: how label-like messaging creates implied claims.
Read Guide
11
Penalties and Enforcement | EU Green Claims | How Greenwashing is Enforced, What Evidence Reduces Risk, and What to Do During Challenges
A practical enforcement guide for green claims: how challenges and investigations typically unfold, what authorities and platforms ask for.
Read Guide
12
Penalties and Fines | EU Green Claims | Penalty Drivers, Aggravating Factors, and How to Reduce Exposure With Evidence
A practical penalties guide for green claims: what drives penalty exposure in greenwashing cases (ambiguity, lack of substantiation, missing boundaries.
Read Guide
13
Requirements | EU Green Claims Directive (Proposal) | Substantiation, Verification, Labels Governance, and Disclosures
An implementation-grade breakdown of what the EU Green Claims Directive proposal aimed to require (and what best-practice programs still build).
Read Guide
14
Substantiation and Evidence Pack | EU Green Claims | How to Build Audit-Ready Evidence for Environmental Claims
A practical evidence pack guide for environmental claims: claim inventory, evidence architecture, boundary and methodology documentation.
Read Guide
15
Verification and Audit Readiness | EU Green Claims | Reviewer Checklist, Sampling, Evidence Logs, and Common Findings
A practical verification and audit readiness guide for environmental claims: verification checklist, sampling strategy for claim portfolios.
Read Guide
16
What Counts as a Green Claim? | EU Green Claims Directive (Proposal) | Examples, Claim Types, Boundaries, and Common Traps
A practical guide to what counts as a green claim (explicit environmental claim): product and corporate claims, absolute vs comparative claims.
Read Guide
Next step

Turn EU Green Claims Compliance Hub into an ESG delivery workflow

EU Green Claims Compliance Hub should be the shared entry point for your team. Route execution into ESG Compliance for live work and into Research Copilot when the artifact needs deeper research, evidence governance, or supporting analysis.

What this unlocks
  • Start from EU Green Claims Compliance Hub and route the work by entity, product, team, or control owner.
  • Use ESG Compliance to manage cross team sustainability work, reporting, and evidence from one workflow.
  • Use Research Copilot to answer scope, timing, and interpretation questions with cited outputs.
  • Move from artifact reading to accountable execution without rebuilding the guidance in separate files.
Recommended route
Open ESG Compliance
Manage cross team sustainability work, reporting, and evidence from one workflow for EU Green Claims Compliance Hub.
Supporting route
Open Research Copilot
Answer scope, timing, and interpretation questions with cited outputs from the same artifact.
Talk to Sorena
Talk through EU Green Claims Compliance Hub
Review your current process, evidence model, and next steps for EU Green Claims Compliance Hub.
Discuss your setup
EU Green Claims Directive artifact preview
Share it internally
Download the artifact exports to align legal, product, engineering, and commercial teams.