- Official Commission context on substantiation and ex ante verification intent.
References and citations
- EU-recommended life-cycle based measurement approach often referenced for substantiation method design.
A structured template that turns claim language into an evidence pack.
Outcome: reviewers can validate scope, methods, data quality, and disclosures fast.
Structured answer sets in this page tree.
Cited legal and guidance references.
The fastest way to lose a green claims challenge is a scattered substantiation file: some PDFs, a few spreadsheets, and no boundary statement. This template structures substantiation so it can be verified, repeated, and exported during audits and disputes.
Write the claim card first. Reviewers cannot validate evidence if they don't know what the claim means and where it appears.
Treat the claim card as versioned: each campaign variant should map to a claim version.
Boundaries are where most greenwashing disputes happen. State what is included and excluded, and why.
If the claim is comparative, define baseline boundary and ensure comparability.
SSOT can take EU Green Claims Substantiation Template from reusing this material inside a governed evidence system to a reusable workflow inside Sorena. Teams working on EU Green Claims can keep owners, evidence, and next steps aligned without copying this guide into separate documents.
Start from EU Green Claims Substantiation Template and keep documents, evidence, and control records in one governed system.
Review your current process, evidence gaps, and next steps for EU Green Claims Substantiation Template.
Pick a method appropriate to the claim. For claims tied to life-cycle performance, PEF/OEF can provide a robust reference approach.
Document datasets, assumptions, and data quality requirements. 'We used industry averages' is not a method.
Provide calculation artifacts that can be replayed: spreadsheets with locked inputs, scripts, or model exports, plus a narrative summary.
Address trade-offs: improvements in one category can be offset by worsening in another.
A claim is not complete until you define what consumers must be told for the claim to be non-misleading.
Write disclosure text that can be reused across product pages and ads.
Verification is about repeatability and auditability. Create a checklist and log who reviewed what and when.
Store the final pack and approval record in a system with retention and access controls.