Applicability TestEU DMA

EU DMA Applicability Test

A source-grounded test for whether a platform service may fall into the Digital Markets Act gatekeeper designation process.

Use it to separate the Article 3 undertaking-level thresholds, service-level EU user thresholds, core platform service categories, notification steps, and evidence needed before a DMA designation assessment.

Author
Sorena AI
Published
May 9, 2026
Updated
May 9, 2026
Sections
5

Structured answer sets in this page tree.

Primary sources
6

Cited legal and guidance references.

Publication metadata
Sorena AI
Published May 9, 2026
Updated May 9, 2026
Overview

The DMA does not apply to every digital service. The central question is whether an undertaking provides one or more core platform services and is, or could be, designated by the European Commission as a gatekeeper under Article 3. This test turns that question into a service-by-service record: undertaking size, EU user reach, durability over time, notification status, and evidence quality. Timings in this page are source-linked; verify current legal source language before implementation decisions.

Section 1

1. Confirm that the service is a DMA core platform service

Begin with Article 2, not with general platform labels. A service can only move through this applicability test if it fits one of the DMA core platform service categories.

The DMA categories are online intermediation services, online search engines, online social networking services, video-sharing platform services, number-independent interpersonal communications services, operating systems, web browsers, virtual assistants, cloud computing services, and certain online advertising services linked to another listed core platform service.

  • Record the exact product or service boundary being tested, not only the brand or corporate group.
  • Map integrated products separately when they serve different purposes or fall into different Article 2 categories.
  • Do not split the same category mainly by domain name, country-code domain, generic top-level domain, or geography to avoid the Article 3 thresholds.
  • Keep a category rationale showing why the service is, or is not, a core platform service.
Section 2

2. Test the Article 3 gatekeeper criteria

Article 3 has three substantive criteria: significant impact on the internal market, a core platform service that is an important gateway for business users to reach end users, and an entrenched and durable position or a foreseeable entrenched and durable position.

The quantitative presumption is met where the undertaking reaches the size threshold and the individual core platform service reaches the EU user thresholds. The undertaking-level size threshold is annual Union turnover of at least EUR 7.5 billion in each of the last three financial years, or average market capitalisation or equivalent fair market value of at least EUR 75 billion in the last financial year, plus provision of the same core platform service in at least three Member States.

  • For the important-gateway criterion, test the individual core platform service against at least 45 million monthly active end users established or located in the Union and at least 10,000 yearly active business users established in the Union in the last financial year.
  • For the durable-position criterion, check whether the same EU end-user and business-user thresholds were met in each of the last three financial years.
  • If all Article 3(2) thresholds are met, record that the undertaking must notify the Commission without delay and in any event within two months after the thresholds are met.
  • If thresholds are not all met, keep the Article 3(1) assessment separate because the Commission can still designate an undertaking after a market investigation under Article 3(8).
Section 3

3. Count EU end users and business users using the DMA Annex

The user-count step must follow the DMA Annex methodology. It uses unique users counted once for the relevant core platform service over the relevant period: a month for active end users and a year for active business users.

For monthly active end users, the DMA Annex looks to the average number of monthly active end users throughout the largest part of the financial year. For active business users, the count is generally at business-account level where that concept applies.

  • Keep signed-in or logged-in unique-user counts where available, and document any alternate metric used for non-logged-in access.
  • Record controls against under-counting and over-counting, including cross-device and cross-platform duplication risks.
  • For each service category, use the Annex's category-specific activity definition, such as search queries for search engines, listed items or transactions for online intermediation, and advertisement impressions for online advertising services.
  • Save the methodology explanation, source datasets, exclusions, outlier treatment, and reviewer approval with the applicability record.
Section 4

4. Decide what the notification and designation process requires

If the Article 3(2) thresholds are met, the undertaking should prepare a notification for each core platform service that meets the service-level user thresholds. The Commission must designate an undertaking that meets all Article 3(2) thresholds without undue delay and at the latest within 45 working days after receiving complete information.

A notifying undertaking may submit sufficiently substantiated arguments that, despite meeting the thresholds, the relevant core platform service does not satisfy the Article 3(1) requirements. If those arguments manifestly call the presumption into question, the Commission can open the Article 17(3) market-investigation procedure.

  • Create one notification workpaper per core platform service that meets the Article 3(2)(b) and 3(2)(c) thresholds.
  • Use Form GD and the Commission submission route identified in the DMA practical Q&A for designation-process submissions.
  • If relying on rebuttal arguments, attach the service-specific market facts that explain why the Article 3(1) criteria are not met.
  • Track whether the Commission's preliminary view departs from the notification, because the Commission Q&A says the undertaking may submit observations within five working days in that scenario.
Section 5

5. Build the evidence file before obligations are mapped

The output of the applicability test should be a defensible evidence file, not a yes/no memo. If a designation decision lists a core platform service, the gatekeeper must comply with Articles 5, 6, and 7 within six months after that service is listed.

The Commission's Article 11 compliance-report template shows the type of evidence that later becomes important: per-service and per-obligation explanations, supporting data, internal documents, implementation dates, product and geographic scope, technical or engineering changes, customer-experience changes, terms changes, consultations, alternatives considered, and user communications.

Does meeting the DMA quantitative thresholds automatically mean a company is already a gatekeeper?

No. Meeting all Article 3(2) thresholds creates a presumption and triggers notification duties, but gatekeeper status comes from Commission designation under Article 3.

What is the most common scoping error in a DMA applicability test?

The common error is testing a corporate brand or whole product suite instead of each Article 2 core platform service. Article 3 notification and later compliance evidence are service-specific.

What evidence should be saved before a DMA notification?

Save the Article 2 category analysis, undertaking-level size data, Member State coverage, EU end-user and business-user counts, Annex methodology, three-year threshold history, Form GD materials, and any rebuttal arguments.

  • Keep an undertaking-level threshold file: Union turnover, market capitalisation or fair market value, Member State coverage, and corporate-group assumptions.
  • Keep a service-level threshold file: Article 2 category, EU monthly active end users, EU yearly active business users, last-financial-year figures, and three-year history.
  • Keep a process file: Form GD submission status, Commission correspondence, completeness checks, preliminary views, observations, and designation decision scope.
  • Keep a post-designation bridge file that maps each listed core platform service to Articles 5, 6, and 7 obligations and to the evidence requested by the Article 11 template.
Primary sources

References and citations

digital-markets-act.ec.europa.eu
Referenced sections
  • Shows how the Commission identifies designated gatekeepers by undertaking and by listed core platform service.
"Core platform services"
digital-markets-act.ec.europa.eu
Referenced sections
  • Commission overview explaining that the DMA contains the main rules for gatekeeper designation and the obligations imposed on them.
"designation of gatekeepers"
digital-markets-act.ec.europa.eu
Referenced sections
  • Commission Q&A identifies Form GD, designation-process contact points, and the observation opportunity where preliminary views depart from the notification.
"Designation Process"
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