- Explains that a website address may be added but does not supersede a postal address, and that email or phone details can help authorities contact the operator quickly.
"not instead of, a postal address"
Article 4 requires an EU-established economic operator for products covered by the listed Union harmonisation legislation before those products are placed on the EU market.
This workflow helps confirm product-law coverage, assign the responsible operator, verify contact details, collect conformity evidence, and prepare marketplace, authority-response, and import-release records.
Structured answer sets in this page tree.
Cited legal and guidance references.
For each covered product family and sales route, appoint an before placing the product on the Union market. The setup file must prove why Article 4 applies, which eligible Union-established party performs the Article 4(3) tasks, where its name and postal contact details appear, how declarations and technical documentation will reach an authority, and how risk notification and corrective action will be handled. Article 4 is limited to the legislation listed in Article 4(5) and other Union acts that expressly make it applicable; it is not a universal EU responsible-person rule.
Start with a product-law coverage table because a sales launch checklist cannot establish Article 4 scope. Article 4 applies only to products subject to the legislation listed in Article 4(5) or to another act that expressly makes Article 4 applicable. The consolidated text dated 23 May 2024 includes the Batteries Regulation and specified marking and information duties under the Critical Raw Materials Act alongside the established product regimes. Record the exact product family, model or SKU, intended EU market, applicable provision, and whether an online or other distance-sale offer is targeted at end users in the Union.
For each covered product, assign exactly who will perform the Article 4(3) tasks before the product is placed on the market. The four role descriptions are eligibility tests, and convenience does not establish a role. Keep the evidence that proves the selected role because the answer changes with the manufacturer's establishment, the importer, any written mandate, and the fulfilment arrangement.
Treat contact marking as a release gate. Article 4 requires the responsible operator's name or registered trade name or registered trade mark and contact details, including postal address, to appear on the product, packaging, parcel, or accompanying document. A website can support contact routing but does not replace the postal address. A marketplace listing is useful evidence of the sales route, but Article 4(4) does not list the online offer itself as a permitted carrier for these details.
The Article 4 operator does not need to recreate the technical file, but must be able to verify that required declarations and technical documentation have been drawn up, keep the declaration or declaration of performance available for the period required by the applicable legislation, and ensure technical documentation can be made available to authorities on request.
Map covered products to the responsible EU economic operator, contact details, conformity documents, authority-response owner, and marketplace or import-release evidence before launch.
Close Article 4 setup by connecting the product evidence pack to the channels where non-compliance is likely to be checked: marketplace listings, fulfilment flows, importer records, and release-for-free-circulation files. The record should show that the product had a valid Article 4 operator before sale or release. Evidence created only after an authority question does not establish timely setup.
"not instead of, a postal address"
"access to the necessary documentation"
"online sales"
"release for free circulation"