The LGPD does not supply one numeric response period for every Article 18 right, one retention period for all personal data, or one review cycle for privacy notices, processing records, impact reports, contracts, and governance controls. Do not label an internal service level as a statutory deadline. Set an internal target from the applicable legal trigger, risk, contract, sector rule, and any ANPD instruction, then label its legal status.
Retention requires a purpose-by-purpose decision. Articles 15 and 16 address when processing ends and when data may be retained, including compliance with legal or regulatory obligations, research under safeguards, transfer to a third party that meets the LGPD, and the controller's exclusive use with third-party access prohibited and data anonymized. Other laws and regulated-sector rules may set specific retention periods.
The same event can start several clocks. A breach may trigger the ANPD rule, a sector regulator's rule, contractual notice, consumer communications, and litigation-preservation duties. Keep each authority, trigger, calculation, recipient, and completion record separate.