What should teams do about Dark Patterns under the US CCPA?
Review every interface used to obtain CCPA consent or let a consumer exercise a right. The regulations require easy-to-understand communications, plain and straightforward language, and so the interface does not impair the consumer's ability to select the more privacy-protective option.
Intent is not the test. An interface can be a because of its effect even if no one designed it to mislead. Consent gathered through that interface does not satisfy the CCPA.
- Compare font size, color, contrast, placement, labels, and defaults for each pair of choices.
- Count the screens, clicks, and time required for each path; the privacy-protective path should not be longer or harder.
- Use specific labels such as "Decline All" instead of ambiguous controls such as "More Options" when an equivalent accept choice is immediate.
- Do not use double negatives, unrelated bundled terms, repeated prompts, or a default enrollment in a financial incentive.
- Test withdrawal, opt-out, and account settings as well as the initial consent screen.
Explains that dark patterns are judged by their effect and emphasizes clear language and symmetrical choices.
Section 7004 sets design standards for CCPA request methods and consent, including plain language, symmetry, and limits on manipulative choice architecture.