What enforcement and penalty risks should teams plan for under the US CPRA?
CPPA discuss selected CCPA statutes and regulations and show issues the Enforcement Division is watching. They do not implement or interpret the law, establish substantive policy or rights, constitute legal advice, reflect the Board's views, or provide a safe harbor. The statute and regulations control if an advisory appears to conflict with them, and the Enforcement Division makes case-by-case decisions.
Use an advisory as an enforcement-priority and control-review signal. Advisory 2024-01, issued April 2, 2024, applies data minimization to consumer requests and warns against excessive verification data. Advisory 2024-02, issued September 4, 2024, addresses , plain language, and symmetry in privacy choices. Advisory 2025-01 addresses timely and complete data-broker registration, including separate registrations for qualifying subsidiaries and accurate trade names and websites.
For each relevant advisory, identify the binding provision it cites, then compare the actual facts with both the rule and the advisory's hypothetical. For 2024-01, test what information each request path collects and why it is necessary. For 2024-02, compare the time, steps, wording, and visual treatment for privacy-protective and less protective choices. For 2025-01, test each legal entity's registration, payment, trade names, websites, and DROP account. Assign an owner and record the legal source, factual comparison, decision, remediation, and retest date.
- Label the advisory as nonbinding enforcement guidance and identify the binding statute or regulation separately.
- Test the actual consumer journey or registration record rather than treating a policy edit as remediation.
- Escalate fact-specific legal interpretation; an advisory does not determine whether a particular practice violates the CCPA.
Official CPPA source explaining that enforcement advisories share observations with regulated businesses and encourage CCPA compliance.
Official background on the CPRA amendments to the CCPA; it does not establish the status or effect of Enforcement Advisories.
CPPA Enforcement Division guidance supporting the data-minimization and consumer-request examples, its April 2, 2024 issue date, and the limits on advisory legal effect.
CPPA Enforcement Division guidance supporting the September 4, 2024 issue date and review questions about plain language and symmetrical privacy choices.
CPPA Enforcement Division guidance supporting the checks for complete registration, separate legal entities, trade names, websites, and DROP accounts.