What commercial activity facts matter for a bespoke CRA product?
Charging a price for the product is the obvious commercial signal, but recital 15 is broader. It also points to paid technical support beyond actual cost recovery, an intention to monetise related services, requiring personal-data processing as a condition of use for reasons beyond security, compatibility, or interoperability, and donations exceeding costs.
For a bespoke engagement, assess whether the product with digital elements is supplied for distribution or use on the Union market as part of a commercial activity, not merely whether the product is custom.
Recital 15 lists commercial-activity indicators relevant to market availability, including monetisation through support or related services.