--- title: "What should teams do about Do not sell or share under the US CCPA?" canonical_url: "https://www.sorena.io/artifacts/us/california-consumer-privacy-act/faq/do-not-sell-or-share" source_url: "https://www.sorena.io/artifacts/us/california-consumer-privacy-act/faq/do-not-sell-or-share" author: "Sorena AI" description: "US CCPA guidance for Do not sell or share, with practical decisions, evidence, edge cases, and external source citations." published_at: "2026-05-09" updated_at: "2026-05-09" keywords: - "US CCPA" - "Do not sell or share" - "US CCPA Do not sell or share" - "compliance checklist" - "practical guidance" - "Compliance" - "Regulatory guidance" --- **[SORENA](https://www.sorena.io/)** - AI-Powered GRC Platform [Home](https://www.sorena.io/) | [Solutions](https://www.sorena.io/solutions) | [Artifacts](https://www.sorena.io/artifacts) | [About Us](https://www.sorena.io/about-us) | [Contact](https://www.sorena.io/contact) | [Portal](https://app.sorena.io) --- # What should teams do about Do not sell or share under the US CCPA? US CCPA guidance for Do not sell or share, with practical decisions, evidence, edge cases, and external source citations. *Artifact Guide* *US* *Do not sell or share* ## US CCPA Do not sell or share Do not sell or share decisions under the US CCPA should be written in operational language: who is in scope, what must happen, what evidence proves it, and when escalation is needed. This guide converts official requirements into scope, evidence, ownership, and review decisions for practical implementation, supporting implementation planning and should be validated against jurisdiction-specific legal, contractual, and policy requirements before implementation. Under the CCPA, a consumer can tell a business to stop selling or sharing their personal information, and the business has to honor it. This FAQ answers the common questions teams have about that right and how to implement it, with source-linked guidance on scope, evidence, and review. ## What should teams do about Do not sell or share under the US CCPA? Start with what the right means: "sell" is disclosing personal information to a third party for monetary or other valuable consideration, and "share" is disclosing it to a third party for cross-context behavioral advertising, with or without payment. A business that does either must let consumers opt out (usually a "Do Not Sell or Share My Personal Information" link), must honor an opt-out preference signal such as Global Privacy Control as a valid request, and must then stop selling or sharing that consumer's data. Teams should then treat Do not sell or share as a source-linked operating decision: confirm whether the issue affects business-threshold status, notice at collection, privacy policy disclosures, consumer rights, do-not-sell/share controls, GPC, service-provider restrictions, or enforcement exposure, assign the team that can change the process, and keep evidence showing the action and review trigger. The safest first step is to identify the collection point, consumer right, sale/share status, GPC signal, vendor role, and applicable threshold before assigning the CCPA action. - Write the Do not sell or share decision in one sentence before drafting controls. - Attach the external source URL and a short source quote to the evidence record. - Route unclear cases to legal, privacy, security, or compliance review before launch. Sources for this answer: - [California Privacy Protection Agency FAQ](https://cppa.ca.gov/faq.html?ref=sorena.io) - CPPA consumer FAQ confirms the CCPA opt-out right for sale or sharing, including opt-out preference signals. - [How to Implement Global Privacy Control (GPC) for Publishers](https://globalprivacycontrol.org/implementation?ref=sorena.io) - Direct support for the FAQ answer on Do not sell or share. - [Enforcement Advisory No. 2024-01 Applying Data Minimization to Consumer Requests](https://cppa.ca.gov/pdf/enfadvisory202401.pdf?ref=sorena.io) - Direct support for the FAQ answer on Do not sell or share. ## What evidence should teams keep for Do not sell or share under the US CCPA? Useful evidence is not just a privacy policy. Keep the source, threshold notes, notice screenshots, request logs, opt-out/GPC tests, vendor terms, and approval trail together. - Source URL and quote used for the decision. - Scope notes, screenshots, data-flow or system references, and role mapping. - Implementation ticket, approval record, exception notes, and review date. Sources for this answer: - [How to Implement Global Privacy Control (GPC) for Publishers](https://globalprivacycontrol.org/implementation?ref=sorena.io) - Evidence support for the FAQ answer. - [Enforcement Advisory No. 2024-01 Applying Data Minimization to Consumer Requests](https://cppa.ca.gov/pdf/enfadvisory202401.pdf?ref=sorena.io) - Evidence support for the FAQ answer. - [U.S. Privacy User Signal Mechanism](https://iabtechlab.com/standards/ccpa?ref=sorena.io) - Evidence support for the FAQ answer. ## Which mistakes create risk when handling Do not sell or share under the US CCPA? The common failure pattern is treating CCPA as one static notice instead of checking each collection point, sale/share flow, consumer request, GPC signal, and vendor restriction against current source material. - Using an old threshold, deadline, source page, or contract template without checking current source text. - Treating a source-linked exception as a general exemption for every product or data flow. - Publishing notices, controls, or answers that do not match the actual product behavior. Sources for this answer: - [California Privacy Protection Agency FAQ](https://cppa.ca.gov/faq.html?ref=sorena.io) - Risk and boundary support for the FAQ answer. - [How to Implement Global Privacy Control (GPC) for Publishers](https://globalprivacycontrol.org/implementation?ref=sorena.io) - Risk and boundary support for the FAQ answer. - [Enforcement Advisory No. 2024-01 Applying Data Minimization to Consumer Requests](https://cppa.ca.gov/pdf/enfadvisory202401.pdf?ref=sorena.io) - Risk and boundary support for the FAQ answer. - [U.S. Privacy User Signal Mechanism](https://iabtechlab.com/standards/ccpa?ref=sorena.io) - Risk and boundary support for the FAQ answer. ## Primary sources - [California Privacy Protection Agency FAQ](https://cppa.ca.gov/faq.html?ref=sorena.io) - CPPA consumer FAQ confirms the right to opt out of sale or sharing and points to opt-out preference signals. - Quote: "You cannot sue businesses for most CCPA violations" - [How to Implement Global Privacy Control (GPC) for Publishers](https://globalprivacycontrol.org/implementation?ref=sorena.io) - Supports Do not sell or share under the US CCPA. - Quote: "GPC is a proposed specification designed to allow Internet users to notify businesses of their privacy preferences" - [Enforcement Advisory No. 2024-01 Applying Data Minimization to Consumer Requests](https://cppa.ca.gov/pdf/enfadvisory202401.pdf?ref=sorena.io) - Supports Do not sell or share under the US CCPA. - Quote: "The business shall not require a consumer to provide additional information beyond what is necessary to send the signal." - [U.S. Privacy User Signal Mechanism](https://iabtechlab.com/standards/ccpa?ref=sorena.io) - Supports Do not sell or share under the US CCPA. - Quote: "Privacy User Signal Mechanism ("USP API") (CCPA Compliance Mechanism) produced by IAB Technology Laboratory (IAB Tech Lab)" - [California Civil Code ยง 1798.135 - Methods of Limiting Sale, Sharing, and Use of Personal Information](https://leginfo.legislature.ca.gov/faces/codes_displayText.xhtml?lawCode=CIV&division=3.&title=1.81.5.&part=4.&ref=sorena.io) - Supports Do not sell or share under the US CCPA. - Quote: "(b) For purposes of this section, all of the following shall apply: (1) "Business associate" has the same" ## Topic Guides - [California CCPA/CPRA Opt Out Signal Workflow Guide](/artifacts/us/california-consumer-privacy-act/opt-out-signal-workflow.md): California CCPA/CPRA guidance for Opt Out Signal Workflow, with practical decisions, evidence, edge cases, and external source citations. - [CCPA Global Privacy Control (GPC): team obligations and technical implementation](/artifacts/us/california-consumer-privacy-act/faq/gpc.md): US CCPA guidance for GPC, with practical decisions, evidence, edge cases, and external source citations. - [How should teams decide whether US CCPA applies?](/artifacts/us/california-consumer-privacy-act/faq/thresholds.md): US CCPA guidance for Thresholds, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Applicability Test Guide](/artifacts/us/california-consumer-privacy-act/applicability-test.md): Practical guidance for the US CCPA applicability test, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Compliance Checklist](/artifacts/us/california-consumer-privacy-act/checklist.md): Practical guidance for the US CCPA checklist, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Compliance Guide](/artifacts/us/california-consumer-privacy-act/compliance.md): Practical guidance for the US CCPA compliance, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Consumer Rights Workflow Guide](/artifacts/us/california-consumer-privacy-act/consumer-rights-workflow.md): US CCPA guidance for Consumer Rights Workflow, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Contract Classification Workflow Guide](/artifacts/us/california-consumer-privacy-act/contract-classification-workflow.md): US CCPA guidance for Contract Classification Workflow, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Dark Patterns Guide](/artifacts/us/california-consumer-privacy-act/dark-patterns.md): US CCPA guidance for Dark Patterns, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Data Broker Crossover Guide](/artifacts/us/california-consumer-privacy-act/data-broker-crossover.md): US CCPA guidance for Data Broker Crossover, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Deadlines and Compliance Calendar Guide](/artifacts/us/california-consumer-privacy-act/deadlines-and-compliance-calendar.md): US CCPA guidance for Deadlines and Compliance Calendar, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Do not sell or share Guide](/artifacts/us/california-consumer-privacy-act/do-not-sell-or-share.md): US CCPA guidance for Do not sell or share, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Do Not Sell Share Implementation Guide](/artifacts/us/california-consumer-privacy-act/do-not-sell-share-implementation.md): US CCPA guidance for Do Not Sell Share Implementation, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA DSAR Verification Guide](/artifacts/us/california-consumer-privacy-act/dsar-verification.md): US CCPA guidance for DSAR Verification, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA DSAR Workflow Guide](/artifacts/us/california-consumer-privacy-act/dsar-workflow.md): US CCPA guidance for DSAR Workflow, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Enforcement And Penalties Guide](/artifacts/us/california-consumer-privacy-act/enforcement-and-penalties.md): US CCPA guidance for Enforcement And Penalties, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Financial Incentives Guide](/artifacts/us/california-consumer-privacy-act/financial-incentives.md): US CCPA guidance for Financial Incentives, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA GPC Signal Guide](/artifacts/us/california-consumer-privacy-act/gpc.md): US CCPA guidance for GPC, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Minors Guide](/artifacts/us/california-consumer-privacy-act/minors.md): US CCPA guidance for Minors, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Notice at collection Guide](/artifacts/us/california-consumer-privacy-act/notice-at-collection.md): US CCPA guidance for Notice at collection, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA penalties and fines Guide](/artifacts/us/california-consumer-privacy-act/penalties-and-fines.md): US CCPA guidance for penalties and fines, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Personal And Sensitive Pi Categories Guide](/artifacts/us/california-consumer-privacy-act/personal-and-sensitive-pi-categories.md): US CCPA guidance for Personal And Sensitive Pi Categories, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Privacy Law FAQ](/artifacts/us/california-consumer-privacy-act/faq.md): Practical guidance for the US CCPA FAQ, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Privacy Notices And Disclosures Guide](/artifacts/us/california-consumer-privacy-act/privacy-notices-and-disclosures.md): US CCPA guidance for Privacy Notices And Disclosures, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Privacy Policy Guide](/artifacts/us/california-consumer-privacy-act/privacy-policy.md): US CCPA guidance for Privacy Policy, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Privacy Policy Template Guide](/artifacts/us/california-consumer-privacy-act/ccpa-privacy-policy-template.md): US CCPA guidance for CCPA Privacy Policy Template, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Requirements Guide](/artifacts/us/california-consumer-privacy-act/requirements.md): Practical guidance for the US CCPA requirements, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Risk And Cyber Audits Guide](/artifacts/us/california-consumer-privacy-act/risk-and-cyber-audits.md): US CCPA guidance for Risk And Cyber Audits, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Scope and Thresholds Guide](/artifacts/us/california-consumer-privacy-act/scope-and-thresholds.md): US CCPA guidance for Scope and Thresholds, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Service Provider Contractor And Third Party Contracts Guide](/artifacts/us/california-consumer-privacy-act/service-provider-contractor-and-third-party-contracts.md): US CCPA guidance for Service Provider Contractor And Third Party Contracts, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Service Provider Contractor Contracts Guide](/artifacts/us/california-consumer-privacy-act/service-provider-contractor-contracts.md): US CCPA guidance for Service Provider Contractor Contracts, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA Thresholds Guide](/artifacts/us/california-consumer-privacy-act/thresholds.md): US CCPA guidance for Thresholds, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA vs CPRA Guide](/artifacts/us/california-consumer-privacy-act/ccpa-vs-cpra.md): US CCPA guidance for CCPA vs CPRA, with practical decisions, evidence, edge cases, and external source citations. - [US CCPA vs GDPR Guide](/artifacts/us/california-consumer-privacy-act/ccpa-vs-gdpr.md): US CCPA guidance for CCPA vs GDPR, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about consumer request verification under the CCPA?](/artifacts/us/california-consumer-privacy-act/faq/dsar-verification.md): US CCPA guidance for consumer request verification, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Dark Patterns under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/dark-patterns.md): US CCPA guidance for Dark Patterns, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Data Broker Crossover under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/data-broker-crossover.md): US CCPA guidance for Data Broker Crossover, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Financial Incentives under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/financial-incentives.md): US CCPA guidance for Financial Incentives, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Minors under the California CCPA?](/artifacts/us/california-consumer-privacy-act/faq/minors.md): US CCPA guidance for Minors, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Notice at collection under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/notice-at-collection.md): US CCPA guidance for Notice at collection, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Personal And Sensitive Pi Categories under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/personal-and-sensitive-pi-categories.md): US CCPA guidance for Personal And Sensitive Pi Categories, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Privacy Policy under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/privacy-policy.md): US CCPA guidance for Privacy Policy, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Risk And Cyber Audits under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/risk-and-cyber-audits.md): US CCPA guidance for Risk And Cyber Audits, with practical decisions, evidence, edge cases, and external source citations. - [What should teams do about Service Provider And Contractor Contracts under the US CCPA?](/artifacts/us/california-consumer-privacy-act/faq/service-provider-and-contractor-contracts.md): US CCPA guidance for Service Provider And Contractor Contracts, with practical decisions, evidence, edge cases, and external source citations. *Recommended next step* *Placement: after the practical guidance* ## Turn US CCPA Do not sell or share into assigned work This US CCPA guide turns Do not sell or share into owners, evidence requests, review checkpoints, and reusable operating records inside Sorena. - [Open Assessment Autopilot for US CCPA](/solutions/assessment.md): Turn Do not sell or share into scoped questions, evidence fields, and review tasks. - [Review US CCPA source evidence](/solutions/research-copilot.md): Use Research Copilot to answer follow-up questions with cited source material. - [Talk through implementation](/contact.md): Review scope, evidence, owners, and the next compliance actions with Sorena. --- [Privacy Policy](https://www.sorena.io/privacy) | [Terms of Use](https://www.sorena.io/terms-of-use) | [DMCA](https://www.sorena.io/dmca) | [About Us](https://www.sorena.io/about-us) (c) 2026 Sorena AB (559573-7338). All rights reserved. Source: https://www.sorena.io/artifacts/us/california-consumer-privacy-act/faq/do-not-sell-or-share