---
title: "PPWR labelling dates: when do packaging labels apply?"
canonical_url: "https://www.sorena.io/artifacts/eu/packaging-waste-regulation/faq/labelling-dates"
source_url: "https://www.sorena.io/artifacts/eu/packaging-waste-regulation/faq/labelling-dates"
author: "Sorena AI"
description: "A PPWR FAQ on Article 12 and Article 13 labelling dates for packaging, reusable packaging, recycled-content labels, QR codes, waste receptacles, and implementation acts."
published_at: "2026-05-09"
updated_at: "2026-05-27"
keywords:
  - "PPWR labelling dates"
  - "Article 12 packaging labels"
  - "Article 13 waste receptacle labels"
  - "reusable packaging label"
  - "recycled content label"
  - "QR code packaging"
  - "PPWR"
  - "EU Packaging and Packaging Waste Regulation"
  - "Article 12"
  - "Article 13"
  - "packaging labelling"
  - "QR code"
---
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# PPWR labelling dates: when do packaging labels apply?

A PPWR FAQ on Article 12 and Article 13 labelling dates for packaging, reusable packaging, recycled-content labels, QR codes, waste receptacles, and implementation acts.

*FAQ* *PPWR* *EU*

## PPWR labelling dates When do the new packaging label duties start?

PPWR labelling does not start on one single date for every label. Article 12 and Article 13 tie several duties to fixed dates and to the later entry into force or adoption of Commission implementing acts.

Use this FAQ to plan artwork, QR codes, reusable packaging labels, recycled-content labels, waste-receptacle labels, and evidence checkpoints without copying unsupported dates.

The main PPWR labelling answer is: prepare for Commission implementing acts by 12 August 2026, then apply each label duty on the later of the fixed PPWR date and the implementation-act timing written into Article 12 or Article 13. Material-composition labels and voluntary recycled-content label specifications point to 12 August 2028 or later; reusable packaging labels point to 12 February 2029 or later.

## What are the main PPWR labelling dates?

For packaging material-composition labels, Article 12(1) says packaging placed on the market must carry the harmonised label from 12 August 2028 or 24 months from the date of entry into force of the implementing acts adopted under Article 12(6) or Article 12(7), whichever is later. The label must give material-composition information to help consumer sorting and must be pictogram-based and easily understandable.

For reusable packaging, Article 12(2) uses a different date. Reusable packaging placed on the market must bear a reusable-packaging label from 12 February 2029 or 30 months from the date of entry into force of the implementing act adopted under Article 12(6), whichever is later. The required reusability information also links to a QR code or other standardised, open, digital data carrier, except for the open-loop-system derogation in Article 12(3).

For waste receptacles, Article 13(1) requires Member States to ensure harmonised labels on packaging-waste receptacles by 12 August 2028 or 30 months from adoption of the Article 13(2) implementing acts, whichever is later. Receptacle labels must correspond to the packaging labels, except for packaging subject to deposit and return systems.

- 12 August 2026: Commission deadline to adopt Article 12 implementing acts for harmonised packaging label specifications and material-composition methodology.
- 12 August 2028 or later: material-composition labels for packaging placed on the market under Article 12(1).
- 12 August 2028 or later: Article 12(4) specifications apply where Article 7 packaging is marked with recycled-content or biobased-plastic-content information.
- 12 February 2029 or later: reusable packaging labels and supporting digital information under Article 12(2).
- 12 August 2028 or later: Member State duty to ensure harmonised labels on packaging-waste receptacles under Article 13(1).

Sources for this answer:

- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Article 12 gives the packaging label dates for material composition, reusable packaging, recycled-content and biobased-plastic-content labels, QR codes, implementing acts, and misleading labels.
- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Article 13 sets the waste-receptacle labelling date and links receptacle labels to the packaging labelling system.

## Do teams need final label artwork before 12 August 2026?

No. The 12 August 2026 date is the Commission deadline for implementing acts, not the date when every economic operator must already have final artwork on packaging. Article 12(6) requires the Commission to establish the harmonised label and specifications for the Article 12(1), 12(2), and 12(4) labelling requirements, including digital formats.

Teams should still use 12 August 2026 as a design-freeze trigger. Once the implementing acts are adopted and enter into force, the operational clock for several label duties can be calculated from those acts. Planning should reserve artwork space, data-carrier placement, accessibility, translations, product-master-data fields, and supplier change windows before the final specifications arrive.

- Track Article 12(6) for harmonised label specifications and Article 12(7) for material-composition methodology.
- Do not publish final consumer symbols based only on drafts, national practice, or legacy Directive 94/62/EC markings.
- Build packaging artwork and supplier briefs so labels, QR codes, and product labels can coexist without obscuring other Union-required information.
- Use the EU delegated and implementing acts register to monitor formal adoption steps, then update the internal compliance calendar.

Sources for this answer:

- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Article 12(6) requires Commission implementing acts by 12 August 2026 for harmonised packaging labels and specifications, including digital means.
- [Register of delegated and implementing acts](https://webgate.ec.europa.eu/regdel/?ref=sorena.io) - EU register used to follow the preparation, adoption, scrutiny, and publication of delegated and implementing acts.

## Which PPWR labels have special timing or scope caveats?

Material-composition labels are broad, but they are not universal. Article 12(1) excludes transport packaging, except e-commerce packaging, and packaging that is subject to a deposit and return system. Compostable packaging covered by Article 9(1) and, where applicable, Article 9(2) must also use the harmonised label to say the material is compostable, is not suitable for home composting, and must not be discarded in nature.

Deposit and return packaging has its own label treatment. Packaging subject to Article 50(1) deposit and return systems must be marked with a clear and unambiguous label, and Member States may require a harmonised colour label if that does not distort the internal market or create trade barriers.

Recycled-content and biobased-plastic-content labels are triggered when packaging to which Article 7 applies is marked with that information. From 12 August 2028 or 24 months from entry into force of the Article 12(6) implementing act, whichever is later, those labels and any QR code or digital carrier must follow the relevant specifications.

- Classify the packaging type before assigning a label deadline: sales, grouped, transport, e-commerce, reusable, compostable, deposit-return, or Article 7 plastic packaging.
- Treat recycled-content label claims as controlled claims tied to Article 7 methodology and Article 12(4) specifications.
- Check Article 12(5) for visibility, legibility, firmness, language, online pre-purchase availability, and digital-carrier requirements.
- Check Article 12(8) before adding voluntary labels, symbols, marks, or sustainability wording that could confuse consumers.

Sources for this answer:

- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Article 12(1), 12(4), 12(5), and 12(8) define label scope, exclusions, recycled-content and biobased-plastic-content label timing, display requirements, and the prohibition on confusing labels.
- [Packaging & Packaging Waste Regulation](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste/packaging-packaging-waste-regulation_en?ref=sorena.io) - European Commission overview describing the PPWR aim of clearer labelling so people can see material composition, where to bin packaging, and how to return it for reuse.

## What should teams do with packaging already manufactured or imported before the deadlines?

Article 12(12) gives a sell-through style rule for packaging covered by Article 12(1), 12(2), and 12(4). Packaging manufactured in the Union or imported before the relevant paragraph deadlines, and not compliant with those label criteria, may be made available on the market until three years from the date of entry into force of the relevant labelling requirements.

Do not turn that rule into a blanket delay for new artwork. It depends on the relevant Article 12 paragraph, the deadline for that paragraph, and the date the labelling requirements enter into force. Teams should separate old stock, imported stock, new production, and market-specific label requirements in the launch plan.

- Record whether stock was manufactured in the Union or imported before the applicable Article 12 deadline.
- Keep evidence of manufacture or import timing for any packaging relying on Article 12(12).
- Do not apply the three-year rule to labels or information outside Article 12(1), 12(2), or 12(4) without legal review.
- Update artwork specifications for new production instead of relying on old-stock handling.

Sources for this answer:

- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Article 12(12) provides the transition rule for packaging manufactured in the Union or imported before the Article 12(1), 12(2), or 12(4) deadlines.

## What evidence should teams retain for PPWR labelling dates?

Keep a label-deadline matrix rather than a single PPWR date. The matrix should map each packaging family to Article 12(1), Article 12(2), Article 12(4), Article 12(5), Article 12(8), Article 12(12), Article 13, or a documented non-applicability conclusion.

The evidence file should also preserve the source of each date, the implementing-act version used for artwork, label proofs, QR-code or digital-carrier content, language decisions for target Member States, and any old-stock decision relying on Article 12(12).

- Packaging classification and Article 12 or Article 13 applicability decision.
- Source citation for each date and implementation-act dependency.
- Artwork proof showing label visibility, legibility, firmness, and coexistence with other required product information.
- QR code or digital-carrier content, access test, and separation from marketing information where electronic means are used.
- Old-stock evidence for packaging manufactured in the Union or imported before the relevant deadline.
- Review log for new implementing acts, label specifications, material changes, packaging format changes, or Member State language requirements.

Sources for this answer:

- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Article 12(5) sets visibility, legibility, language, online availability, and electronic-information requirements that should be reflected in labelling evidence.
- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Article 12(8) is relevant to evidence review because it prohibits confusing labels, marks, symbols, or inscriptions where harmonised labelling has been laid down.

## Primary sources

- [Regulation (EU) 2025/40 on packaging and packaging waste](https://data.europa.eu/eli/reg/2025/40/oj?ref=sorena.io) - Official PPWR text for Article 13 waste-receptacle labelling dates and the link between receptacle labels and packaging labels.
  - Quote: "By 12 August 2028 or 30 months from the adoption of the implementing acts referred to in paragraph 2"
- [Packaging & Packaging Waste Regulation](https://environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste/packaging-packaging-waste-regulation_en?ref=sorena.io) - European Commission PPWR overview for public-facing context on clearer labelling, material composition, sorting, and return-for-reuse information.
  - Quote: "No more confusing labels or complicated colours"
- [Register of delegated and implementing acts](https://webgate.ec.europa.eu/regdel/?ref=sorena.io) - EU register for monitoring delegated and implementing acts that set uniform conditions for implementation of EU legislation, relevant to PPWR labelling specifications.
  - Quote: "Implementing acts establish uniform conditions for the implementation of existing legislation."

## Topic Guides

- [EU PPWR Conformity Documentation Guide](/artifacts/eu/packaging-waste-regulation/conformity-documentation.md): Build PPWR technical documentation and EU declarations of conformity for packaging, with evidence fields, owner checks, retention rules, and official EU sources.
- [EU PPWR penalties and fines: Article 68 enforcement guide](/artifacts/eu/packaging-waste-regulation/penalties-and-fines.md): Source-grounded guide to PPWR penalties and fines: Article 68 Member State rules, administrative fines for Articles 24 to 29, market-surveillance action, formal non-compliance, and enforcement evidence.
- [PPWR applicability test: packaging scope, roles, and evidence](/artifacts/eu/packaging-waste-regulation/applicability-test.md): Determine whether the EU Packaging and Packaging Waste Regulation applies to a packaging item, market activity, operator role, and evidence workflow.
- [PPWR Article 12 labelling, QR codes, and digital carriers](/artifacts/eu/packaging-waste-regulation/labelling-qr-and-digital-carriers.md): source-linked guide to PPWR Article 12 packaging labels, reusable packaging QR codes, digital carriers, online-sale information, and evidence records.
- [PPWR Article 33 refill targets and take-away container reuse obligations](/artifacts/eu/packaging-waste-regulation/reuse-refill-targets.md): source-linked guide to PPWR reuse and refill targets for transport, grouped, beverage, and take-away packaging under Articles 29 to 33.
- [PPWR Article 5 PFAS and Restricted Substances Guide](/artifacts/eu/packaging-waste-regulation/pfas-and-restricted-substances.md): Grounded guide to PPWR Article 5 substance controls: substances of concern, the 100 mg/kg heavy-metal cap, PFAS limits for food-contact packaging, and technical-documentation evidence.
- [PPWR Article 5 PFAS Evidence Workflow for Food-Contact Packaging](/artifacts/eu/packaging-waste-regulation/pfas-evidence-workflow.md): Build a PPWR Article 5 evidence workflow for food-contact packaging PFAS checks, limit-value evidence, supplier proof, and Annex VII technical documentation.
- [PPWR compliance checklist for packaging teams](/artifacts/eu/packaging-waste-regulation/checklist.md): source-linked PPWR checklist for packaging scope, recyclability, recycled content, PFAS, minimisation, labelling, conformity files, and EPR registration under Regulation (EU) 2025/40.
- [PPWR compliance guide: packaging conformity, EPR and evidence](/artifacts/eu/packaging-waste-regulation/compliance.md): Build a PPWR compliance workflow for packaging placed on the EU market, covering Articles 5-12 controls, conformity assessment, technical files, declarations, labelling, EPR and evidence.
- [PPWR compostable packaging rules: what must be compostable?](/artifacts/eu/packaging-waste-regulation/faq/compostable-packaging.md): A PPWR FAQ on compostable packaging: mandatory compostable formats, Member State options, recycling default rules, labels, and evidence to retain.
- [PPWR deadlines and compliance calendar](/artifacts/eu/packaging-waste-regulation/deadlines-and-compliance-calendar.md): Calendar-style PPWR deadline guide for application, PFAS, labelling, recyclability, recycled content, reuse, refill, deposit return, reporting, and transition dates.
- [PPWR delegated and implementing act tracker](/artifacts/eu/packaging-waste-regulation/delegated-act-tracking.md): Track PPWR delegated and implementing acts for recyclability, recycled content, reuse, labelling, EPR, reporting, and evidence owners.
- [PPWR e-commerce packaging rules: empty space, labels, and reuse](/artifacts/eu/packaging-waste-regulation/faq/e-commerce-packaging.md): source-linked FAQ for online sellers and fulfilment teams applying PPWR rules to e-commerce packaging, including empty-space, labelling, reuse, and evidence records.
- [PPWR Economic Operator Roles: manufacturers, importers, distributors and producers](/artifacts/eu/packaging-waste-regulation/economic-operator-roles.md): Map PPWR roles for packaging teams: manufacturer conformity files, importer and distributor checks, supplier data, fulfilment handling, traceability, and EPR producer registration.
- [PPWR EPR and Producer Responsibility Guide](/artifacts/eu/packaging-waste-regulation/epr-and-producer-responsibility.md): Map PPWR EPR duties for producers, authorised representatives, producer responsibility organisations, online platforms, registrations, reporting and evidence under Regulation (EU) 2025/40.
- [PPWR FAQ: Scope, Recyclability, Reuse, Labelling, and EPR](/artifacts/eu/packaging-waste-regulation/faq.md): FAQ index for Regulation (EU) 2025/40 on packaging and packaging waste, covering PPWR scope, recyclability, recycled content, minimisation, reuse, labelling, EPR, and evidence.
- [PPWR grouped and transport packaging empty-space FAQ](/artifacts/eu/packaging-waste-regulation/faq/grouped-and-transport-packaging.md): Answer whether grouped, transport, and e-commerce packaging need PPWR empty-space controls, what the 50% ratio covers, and what evidence to keep.
- [PPWR labelling and consumer information requirements](/artifacts/eu/packaging-waste-regulation/labeling-and-consumer-info.md): Article 12 and Article 55 PPWR guidance for packaging labels, QR codes, online sales information, waste receptacle labels, and consumer information records.
- [PPWR labelling checklist for Articles 12 and 13](/artifacts/eu/packaging-waste-regulation/ppwr-labeling-checklist.md): Checklist for PPWR Article 12 packaging labels and Article 13 waste-receptacle labels, including material composition, reuse, DRS, digital carriers, online sales, and transition stock.
- [PPWR labelling rollout workflow for Article 12 and 13](/artifacts/eu/packaging-waste-regulation/labelling-rollout-workflow.md): source-linked workflow for rolling out PPWR Article 12 packaging labels, QR codes, reusable packaging labels, recycled-content labels, and Article 13 waste-receptacle labels.
- [PPWR micro-enterprise and small business FAQ](/artifacts/eu/packaging-waste-regulation/faq/micro-and-small-business-edge-cases.md): source-linked FAQ on PPWR micro-enterprise and small business edge cases, including manufacturer responsibility, reuse exemptions, packaging restrictions, refill, and evidence records.
- [PPWR packaging classification guide: sales, grouped, transport and e-commerce packaging](/artifacts/eu/packaging-waste-regulation/packaging-classification.md): Classify PPWR packaging by function, material category, format, reuse status and operator role before assessing recyclability, restrictions, EPR and documentation.
- [PPWR Packaging Minimisation Guide: Article 10 Evidence](/artifacts/eu/packaging-waste-regulation/minimization.md): source-linked PPWR packaging minimisation guide covering Article 10, Annex IV evidence, perceived-volume bans, empty-space rules, and technical documentation.
- [PPWR packaging scope workflow: classify packaging, roles, and evidence](/artifacts/eu/packaging-waste-regulation/packaging-scope-workflow.md): A PPWR packaging scope workflow for classifying packaging, assigning economic-operator roles, routing EPR questions, and keeping technical evidence.
- [PPWR PFAS Rules for Food-Contact Packaging](/artifacts/eu/packaging-waste-regulation/pfas-and-food-contact-packaging.md): source-linked guide to PPWR Article 5 PFAS limits for food-contact packaging, including the 12 August 2026 date, thresholds, and evidence records.
- [PPWR PFAS Thresholds for Food-Contact Packaging](/artifacts/eu/packaging-waste-regulation/faq/pfas-thresholds.md): Direct FAQ on the PPWR Article 5 PFAS limits for food-contact packaging, including the 25 ppb, 250 ppb, and 50 ppm thresholds.
- [PPWR Recyclability and Design-for-Recycling Requirements](/artifacts/eu/packaging-waste-regulation/recyclability-and-design-requirements.md): Article 6 PPWR guide to packaging recyclability grades, Annex II packaging categories, design-for-recycling parameters, recycled-at-scale assessment, and evidence files.
- [PPWR Recyclability Assessment Template](/artifacts/eu/packaging-waste-regulation/ppwr-recyclability-assessment-template.md): Use this PPWR recyclability assessment template to record packaging category, DfR parameters, performance grade evidence, recycled-at-scale evidence, and approval owners.
- [PPWR Recyclability Assessment Workflow | Article 6 and Annex II](/artifacts/eu/packaging-waste-regulation/recyclability-assessment-workflow.md): Assess PPWR recyclability by packaging unit: map the Annex II category, screen design-for-recycling parameters, grade the result, and retain Annex VII evidence.
- [PPWR recyclability grades A, B and C explained](/artifacts/eu/packaging-waste-regulation/recyclability-grades.md): Understand PPWR recyclability grades under Article 6 and Annex II, including design-for-recycling thresholds, 2030, 2035 and 2038 timing, and evidence records.
- [PPWR recycled content calculations: Article 7 FAQ](/artifacts/eu/packaging-waste-regulation/faq/recycled-content-calculations.md): A PPWR FAQ on recycled content calculations for plastic packaging: Article 7 scope, manufacturing-plant averages, Commission methodology timing, exceptions, and evidence.
- [PPWR Recycled Content Targets for Plastic Packaging](/artifacts/eu/packaging-waste-regulation/recycled-content-targets.md): Article 7 PPWR targets for recycled content in plastic packaging, including 2030 and 2040 percentages, calculation basis, exclusions, and evidence records.
- [PPWR requirements overview for EU packaging teams](/artifacts/eu/packaging-waste-regulation/requirements.md): A grounded overview of Regulation (EU) 2025/40 requirements for packaging scope, recyclability, recycled content, minimisation, labelling, reuse, EPR, and conformity evidence.
- [PPWR reusable packaging and re-use systems FAQ](/artifacts/eu/packaging-waste-regulation/faq/reusable-systems.md): Answer when packaging can be treated as reusable under PPWR, what re-use systems must include, and what evidence teams should keep.
- [PPWR reuse and refill targets: Article 29 and take-away duties](/artifacts/eu/packaging-waste-regulation/reuse-and-refill-targets.md): source-linked guide to PPWR reuse targets for transport, grouped, beverage, and take-away packaging, including Article 29, 32, 33, reporting, and exemptions.
- [PPWR reuse target applicability workflow: Article 29 and 33](/artifacts/eu/packaging-waste-regulation/reuse-target-applicability-workflow.md): source-linked workflow to decide whether PPWR Article 29 reuse targets, Article 32 refill duties, and Article 33 take-away reusable offers apply.
- [PPWR scope and packaging definitions: Article 2 and Article 3 guide](/artifacts/eu/packaging-waste-regulation/scope-and-packaging-definitions.md): Use PPWR Article 2 and Article 3 to decide whether an item is packaging, classify sales, grouped, transport, e-commerce and service packaging, and record source-linked evidence.
- [PPWR service packaging FAQ: point-of-sale and takeaway rules](/artifacts/eu/packaging-waste-regulation/faq/service-packaging.md): Service packaging under the EU PPWR means items designed to be filled at the point of sale. See scope, takeaway, HORECA refill and reuse, and evidence checks.
- [PPWR vs ESPR: Packaging Rules vs Product Ecodesign](/artifacts/eu/packaging-waste-regulation/ppwr-vs-espr.md): Compare PPWR and ESPR without mixing duties: PPWR controls packaging and packaging waste, while ESPR is a separate sustainable-product ecodesign framework that PPWR complements.
- [PPWR vs REACH: Packaging Waste vs Chemicals Rules](/artifacts/eu/packaging-waste-regulation/ppwr-vs-reach.md): Compare PPWR packaging duties with the narrow REACH boundary confirmed in PPWR sources: substances in packaging, PFAS, recyclability, labelling, EPR, evidence, and dates.
- [PPWR vs RoHS: Packaging vs EEE Compliance](/artifacts/eu/packaging-waste-regulation/ppwr-vs-rohs.md): Compare PPWR packaging duties with a separate RoHS workstream, including scope, owners, evidence, dates, overlap limits, and source-linked PPWR decision points.
- [PPWR vs Single-Use Plastics Directive: Packaging Scope and Overlap](/artifacts/eu/packaging-waste-regulation/ppwr-vs-sup-directive.md): Compare PPWR and the Single-Use Plastics Directive without merging duties: all-packaging PPWR rules, listed single-use plastic product rules, overlap, evidence, and 2030 changes.
- [PPWR vs Waste Framework Directive: Packaging Duties and WFD Links](/artifacts/eu/packaging-waste-regulation/ppwr-vs-waste-framework-directive.md): Compare PPWR with the Waste Framework Directive where the PPWR text expressly relies on WFD concepts: waste hierarchy, definitions, EPR, collection, traceability, and waste plans.
- [Timeline and Deadlines for PPWR: practical implementation guide](/artifacts/eu/packaging-waste-regulation/timeline-and-deadlines.md): Practical PPWR guidance for Timeline and Deadlines, with source-linked decisions, owners, evidence records, and implementation steps.

*Recommended next step*

*Placement: after evidence section*

## Turn PPWR label dates into an artwork plan

Use this PPWR FAQ to map each packaging family to the right Article 12 or Article 13 date, reserve artwork and QR-code space, and keep source-linked evidence before label changes go live.

- [Open Research Copilot](/solutions/research-copilot.md): Answer PPWR implementation questions with cited source material.
- [Discuss PPWR implementation](/contact.md): Review packaging scope, label dates, source evidence, and next implementation steps with Sorena.


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