---
title: "EU Green Claims Templates for Claim Evidence and Verification"
canonical_url: "https://www.sorena.io/artifacts/eu/green-claims-directive/templates"
source_url: "https://www.sorena.io/artifacts/eu/green-claims-directive/templates"
author: "Sorena AI"
description: "Reusable templates for EU green-claim substantiation, verifier handoff, evidence inventory, sustainability labels, comparative claims, and Directive (EU) 2024/825 status checks."
published_at: "2026-05-09"
updated_at: "2026-05-09"
keywords:
  - "EU Green Claims templates"
  - "environmental claim substantiation"
  - "verifier handoff"
  - "sustainability labels"
  - "comparative environmental claims"
  - "Directive EU 2024/825"
  - "greenwashing evidence"
  - "Green Claims"
  - "EU Green Claims Directive and Green Transition Rules"
  - "Templates"
  - "environmental claims"
  - "substantiation"
  - "communication"
  - "verification"
---
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# EU Green Claims Templates for Claim Evidence and Verification

Reusable templates for EU green-claim substantiation, verifier handoff, evidence inventory, sustainability labels, comparative claims, and Directive (EU) 2024/825 status checks.

*Green Claims* *Templates* *EU*

## EU Green Claims Directive and Green Transition Rules Templates

Field-level templates for substantiating EU environmental claims, packaging verifier evidence, checking labels and certificates, and screening risky wording before publication.

Use the sections as copy-ready register fields for marketing, sustainability, legal, product, and assurance teams.

Use these templates to turn a planned environmental claim into a traceable record: what is being claimed, the product or trader boundary, the substantiation method, the data quality, the consumer-facing wording, and the verifier or certification handoff. The Green Claims Directive text is still proposal-stage material, so the templates separate proposed verification mechanics from the already adopted Directive (EU) 2024/825 greenwashing prohibitions.

## Claim substantiation template

Create one record for each explicit environmental claim before it appears on packaging, product pages, advertising, sales collateral, or a sustainability-label explanation. The record should prove that the public wording is no broader than the assessment behind it.

The proposed Green Claims rules require substantiation to rely on recognised scientific evidence, identify significant impacts from a life-cycle perspective, say whether the claim covers the whole product or only part of it, avoid presenting legal minimums as distinctive benefits, identify trade-offs, and use accurate primary or secondary information.

- Template fields: claim text; claim owner; first use channel; market and language; product, service, product group, brand, trader, or activity boundary.
- Substantiation fields: environmental aspect or impact claimed; life-cycle stages considered; omitted stages and reason; common-practice comparator; legal requirements excluded from the claim.
- Evidence fields: primary data source; secondary data source; calculation method; standard, PEF/OEF method, ecolabel criterion, or other methodology used; data date; quality limits.
- Trade-off fields: possible worsening in another environmental impact; value-chain stage affected; mitigation or narrowing language added to the claim.
- Output fields: approved consumer wording; required qualifier next to the claim; public substantiation link or QR destination; reviewer; approval date; review trigger.

Sources for this answer:

- [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Grounds the template fields for life-cycle relevance, primary and secondary information, trade-off checks, and proposed Specific Technical Documentation.
- [Commission proposal COM/2023/166](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Supports the minimum substantiation criteria for explicit environmental claims and the need to accompany claims with substantiation information.

*Recommended next step*

*Placement: after evidence section*

## Turn Green Claims templates into a reviewable dossier

This guide helps build claim registers, verifier packs, label records, and comparison files before environmental wording reaches consumers.

- [Open Research Copilot](/solutions/research-copilot.md): Answer Green Claims implementation questions with cited source material.
- [Discuss Green Claims implementation](/contact.md): Review scope, source evidence, and next implementation steps with Sorena.

## Verifier handoff template

Use a separate verifier pack when the claim or label is intended for an external verification route. Keep it narrower than the non-public evidence folder: the verifier should be able to see the claim, the assessment, the evidence trail, and the proposed consumer communication without hunting through unrelated sustainability files.

The Council text provides that verification takes place before the explicit environmental claim is made public or the environmental label is made available, that a certificate of conformity is issued where compliance is demonstrated, and that competent authorities recognise that certificate across the Union. Separately, it requires the trader or labelling-scheme owner to review and, where necessary, update the substantiation of the claim or label at least every five years; this is a review obligation, not a fixed maximum certificate validity period. It also states that the certificate does not prevent national authorities or courts from assessing the claim under Directive 2005/29/EC.

- Verifier cover sheet: claim ID; claim text; product or trader boundary; channels; countries; planned first-use date; contact for data questions.
- Assessment pack: substantiation method; standards or environmental-footprint methods used; raw data map; calculation workbook reference; assumptions register; uncertainty and limitation note.
- Communication pack: final consumer wording; qualifier placement; substantiation page text; QR or web link target; packaging, webpage, and advertising mockups.
- Certificate fields: verifier name; accreditation or verifier status; certificate ID; issue date; expiry or review date; scope covered; exclusions; IMI or competent-authority reference if applicable.
- Post-certificate fields: event that could affect claim accuracy; change owner; withdrawal trigger; archive location for replaced wording and expired certificates.

Sources for this answer:

- [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Grounds the verifier handoff fields, proposed certificate of conformity mechanics, five-year maximum validity, IMI notification, and verifier independence requirements.
- [Commission proposal COM/2023/166](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Supports the proposed ex-ante verification concept and the warning that certificates do not displace UCPD enforcement.

## Evidence inventory template

Keep the evidence inventory separate from the claim approval log. The inventory should show what each item proves, the data quality, and whether the evidence is primary company-specific data, representative secondary data, a recognised method, a public certification criterion, or a legal status item.

For environmental-footprint work, the JRC describes PEF and OEF as life-cycle assessment based methods for measuring and communicating potential life-cycle environmental impacts. Use those methods where they fit the claim, but do not imply that every claim requires a full life-cycle assessment.

- Inventory columns: evidence ID; claim ID; evidence title; evidence type; source owner; source URL or system record; date range; version; language; confidentiality status.
- Proof columns: exact claim element supported; environmental aspect or impact; life-cycle stage; primary or secondary data; calculation or measurement method; quality limitation.
- Method columns: PEF/OEF, PEFCR/OEFSR, ecolabel criterion, ISO method, lab test, supplier declaration, metering data, bill of materials, or other method.
- Review columns: last checked; trigger for update; data owner; verifier question status; consumer-facing disclosure affected; retired evidence replacement.
- Do not use an evidence item if it proves only a supplier aspiration, a corporate target, a legal minimum, or a partial feature while the public claim suggests a whole product or whole business benefit.

Sources for this answer:

- [JRC report on PEF and OEF methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Grounds the use of life-cycle assessment based PEF/OEF evidence and the need to identify life-cycle stages, impact categories, data quality, and reporting limits.
- [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Supports inventory fields for specific, accurate, unambiguous claims supported by scientific evidence and retained for a reasonable period after use.

## Label and certification template

This template whenever a sustainability label, certification mark, score, or ecolabel appears next helps a product or trader claim. The first question is not whether the label looks credible; it is whether the label is established by a public authority or based on a certification scheme with transparent terms and third-party monitoring.

Directive (EU) 2024/825 prohibits displaying a sustainability label that is not based on a certification scheme or established by public authorities. The Green Claims proposal adds environmental-label scheme requirements on transparency, objectives, joining conditions, expert and stakeholder consultation, complaints, approval routes for new schemes, and verification.

- Label register fields: label name; scheme owner; public authority or certification scheme; product, process, or business scope; environmental or mixed sustainability scope.
- Certification fields: public terms URL; requirements; monitoring body; independence basis; non-compliance procedure; suspension or withdrawal procedure; renewal cycle.
- Claim-match fields: which certified environmental characteristics support the public wording; which wording is not certified; whether a rating or aggregated score is used.
- Scheme-governance fields: ownership and decision-making body; objectives; joining conditions for SMEs; stakeholder consultation; complaint and dispute mechanism.
- Publication fields: label artwork; required explanatory copy; consumer-facing link; expiration or licence date; withdrawal owner if certification lapses.

Sources for this answer:

- [Directive (EU) 2024/825](https://eur-lex.europa.eu/eli/dir/2024/825/oj/eng?ref=sorena.io) - Grounds the status-check fields for sustainability labels, certification schemes, public-authority labels, generic claims, and recognised excellent environmental performance.
- [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Supports the proposed environmental labelling scheme governance, approval, verification, and list-publication fields.

## Comparative claim template

Comparative environmental claims need their own record because the risk often sits in the comparator, not the headline. The template should force the team to name what is compared, whether the products or traders serve the same function, the method and assumptions, and how the information will stay current.

The Green Claims proposal explains that comparative claims should use equivalent information, equivalent data generation or sourcing, equivalent coverage of value-chain stages and impacts, consistent assumptions, and for improvement claims against an earlier product, evidence that the improvement is significant and tied to a baseline year.

- Comparison fields: claim text; compared product, service, brand, trader, or earlier version; supplier or source of comparator; same-function rationale.
- Method fields: common method; common assumptions; impact categories or characteristics compared; value-chain stages included; exclusions.
- Data fields: source of each compared value; primary or secondary data status; age of data; quality limits; how missing comparator data was handled.
- Improvement-claim fields: baseline product or version; baseline year; measured improvement; other environmental impacts affected; evidence that improvement is significant.
- Consumer-disclosure fields: method summary; products and suppliers compared; measures to keep information up to date; qualifier needed to avoid whole-product overstatement.

Sources for this answer:

- [Commission proposal COM/2023/166](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Grounds the comparative-claim fields for equivalent information, equivalent data, value-chain coverage, assumptions, and baseline-year improvement claims.
- [Directive (EU) 2024/825](https://eur-lex.europa.eu/eli/dir/2024/825/oj/eng?ref=sorena.io) - Supports the consumer-disclosure fields for comparison method, products compared, suppliers, and update measures.

## Status check template for risky wording

Run this status check before releasing broad environmental language. The goal is to classify the wording as specific and supportable, generic but backed by recognised excellent environmental performance, comparative, future-performance, label-based, or offset-based.

Directive (EU) 2024/825 is already adopted and adds concrete greenwashing rules to the UCPD framework. Treat its prohibited-practice items separately from the proposed Green Claims verification mechanics so teams do not imply that proposal-stage procedures are already enacted.

- Generic-claim check: words such as green, eco-friendly, climate friendly, biodegradable, biobased, sustainable, conscious, or responsible need a specific qualifier on the same medium or recognised excellent environmental performance relevant to the whole claim.
- Whole-product check: reject wording that presents the entire product or trader as improved when the evidence covers only packaging, one ingredient, one facility, or one unrepresentative activity.
- Offset check: reject product claims of neutral, reduced, or positive greenhouse-gas impact when they rely on offsetting outside the product value chain; separate investment-in-environmental-initiatives copy from product-impact claims.
- Future-performance check: require clear, objective, publicly available and verifiable commitments, a realistic implementation plan with measurable and time-bound targets, allocated resources, and regular independent third-party verification.
- Legal-minimum check: do not present compliance with a requirement imposed by law on all products in the category as a distinctive environmental benefit.

Sources for this answer:

- [Directive (EU) 2024/825](https://eur-lex.europa.eu/eli/dir/2024/825/oj/eng?ref=sorena.io) - Grounds the status checks for generic environmental claims, whole-product overstatement, offset-based product claims, sustainability labels, and future-performance claims.
- [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Supports the practical wording checks for clear, specific, accurate, unambiguous and evidence-backed environmental claims under the UCPD context.

## Primary sources

- [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Source for proposed claim substantiation, Specific Technical Documentation, environmental-label scheme, review, verifier, and certificate fields.
  - Quote: "explicit environmental claims"
- [Commission proposal COM/2023/166](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Source for proposed minimum substantiation criteria, communication requirements, and comparative-claim criteria.
  - Quote: "substantiation and communication"
- [Directive (EU) 2024/825](https://eur-lex.europa.eu/eli/dir/2024/825/oj/eng?ref=sorena.io) - Source for adopted green-transition consumer rules on generic environmental claims, sustainability labels, future-performance claims, comparisons, and offset-based product claims.
  - Quote: "sustainability label"
- [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Source for practical UCPD-oriented claim quality criteria, substantiation expectations, labels, and evidence retention.
  - Quote: "specific, accurate and unambiguous"
- [JRC report on PEF and OEF methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Source for environmental-footprint evidence fields, life-cycle assessment basis, impact categories, data quality, and reporting limits.
  - Quote: "Organisation Environmental Footprint"

## Related Topic Guides

- [Carbon offsets and carbon-neutral claims: EU Green Claims Directive requirements](/artifacts/eu/green-claims-directive/offsets-and-carbon-neutral-claims.md): How to handle carbon-neutral, climate-neutral, compensated, and offset-backed claims under Directive (EU) 2024/825 and the Green Claims proposal.
- [Claims Evidence under the EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/claims-evidence.md): FAQ on the evidence expected before EU Green Claims are communicated, including scientific substantiation, life-cycle coverage, comparisons, and publication records.
- [Comparative Environmental Claims Under EU Green Claims Rules](/artifacts/eu/green-claims-directive/comparative-claims.md): How to substantiate EU comparative environmental claims using equivalent products, methods, data, value-chain coverage, significant impacts, and consumer-law comparison disclosures.
- [Environmental labels and certification schemes under EU Green Claims rules](/artifacts/eu/green-claims-directive/faq/labels-and-certification-schemes.md): FAQ on environmental labels, certification schemes, EU Ecolabel, third-party verification, and Directive (EU) 2024/825 overlap for green claims.
- [EU Green Claims Applicability Test](/artifacts/eu/green-claims-directive/applicability-test.md): Check whether the EU Green Claims Directive proposal could apply to an explicit environmental claim, environmental label, product claim, trader claim, or B2C communication.
- [EU Green Claims Checklist](/artifacts/eu/green-claims-directive/checklist.md): A concrete checklist for EU environmental claims covering claim inventory, substantiation, life-cycle impacts, comparisons, offsets, labels, verification, and UCPD overlap.
- [EU Green Claims claim categories and evidence map](/artifacts/eu/green-claims-directive/claim-categories.md): Classify EU environmental claims by category: explicit, comparative, product, trader, carbon, labels, generic wording, and evidence needs.
- [EU Green Claims claim categories FAQ](/artifacts/eu/green-claims-directive/faq/claim-categories.md): FAQ guidance on explicit, generic, comparative, product, company, label, and carbon claim categories under the EU Green Claims proposal.
- [EU Green Claims compliance controls for proposal-stage planning](/artifacts/eu/green-claims-directive/compliance.md): Proposal-stage Green Claims compliance controls for claim inventory, substantiation, communication, labels, comparative claims, offset claims, verification planning, and evidence records.
- [EU Green Claims Directive FAQ: scope, evidence, labels, offsets, and status](/artifacts/eu/green-claims-directive/faq.md): Direct answers on the EU Green Claims Directive proposal, explicit environmental claims, substantiation, labels, offsets, PEF/OEF evidence, UCPD overlap, and penalties.
- [EU Green Claims Directive Procedure Calendar](/artifacts/eu/green-claims-directive/deadlines-and-compliance-calendar.md): Track cited EU Green Claims Directive proposal milestones: Commission proposal, Parliament first reading, Council general approach, and current procedure status.
- [EU Green Claims Directive proposal requirements](/artifacts/eu/green-claims-directive/requirements.md): cited summary of proposed EU Green Claims requirements for explicit environmental claims, substantiation, communication, verification, labels, comparisons, and Directive (EU) 2024/825 overlap.
- [EU Green Claims Directive Proposal Status and Legislative Tracker](/artifacts/eu/green-claims-directive/proposal-status-and-legislative-tracker.md): Track COM(2023) 166 and procedure 2023/0085(COD) through public EUR-Lex, OEIL, Parliament, and Council files without treating the proposal as adopted law.
- [EU Green Claims Directive proposal status FAQ](/artifacts/eu/green-claims-directive/faq/proposal-status.md): Current cited status of the EU Green Claims Directive proposal: Commission proposal, Parliament first reading, Council general approach, and procedure records.
- [EU Green Claims Directive Substantiation Template](/artifacts/eu/green-claims-directive/green-claims-substantiation-template.md): A field-by-field template for substantiating EU explicit environmental claims with claim scope, evidence, method, PEF/OEF, comparison, carbon-credit, verification, and publication records.
- [EU Green Claims Directive vs FTC Green Guides](/artifacts/eu/green-claims-directive/green-claims-directive-vs-ftc-green-guides.md): A scope-bounded comparison focused on the EU Green Claims proposal: scope, substantiation, verification, labels, offsets, and reusable evidence.
- [EU Green Claims penalties and enforcement FAQ](/artifacts/eu/green-claims-directive/faq/penalties.md): FAQ on EU Green Claims penalty risk, Council and proposal enforcement principles, UCPD overlap, and evidence that reduces greenwashing risk.
- [EU Green Claims Verification and Audit Readiness](/artifacts/eu/green-claims-directive/verification-and-audit-readiness.md): Prepare explicit environmental claims for substantiation review, verifier handoff, source traceability, communication checks, and proposal-stage caveats.
- [EU Green Claims: Product vs Company Claims](/artifacts/eu/green-claims-directive/product-vs-company-claims.md): Compare product, service, and company environmental claims under the EU Green Claims proposal: scope, evidence, significant impacts, communication, and reuse limits.
- [FAQ: carbon offsets and carbon-neutral claims under EU Green Claims rules](/artifacts/eu/green-claims-directive/faq/offsets-and-carbon-neutral-claims.md): FAQ guidance on carbon neutral, climate neutral, offset, carbon credit, and future climate claims under the Green Claims proposal and Directive (EU) 2024/825.
- [FAQ: comparative environmental claims under EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/comparative-claims.md): FAQ guidance on EU comparative environmental claims: equivalent data, method boundaries, product comparisons, substantiation, presentation, and UCPD overlap.
- [FAQ: PEF and OEF evidence requirements for EU Green Claims](/artifacts/eu/green-claims-directive/faq/pef-and-oef-evidence.md): FAQ on when Product and Organisation Environmental Footprint methods help substantiate EU environmental claims, including scope, data quality, and method limits.
- [Green Claims Directive proposal status check workflow](/artifacts/eu/green-claims-directive/proposal-status-check-workflow.md): A cited workflow for checking the Green Claims Directive proposal status across OEIL, EUR-Lex, Council documents, and Parliament records.
- [Green Claims Directive vs Empowering Consumers Directive](/artifacts/eu/green-claims-directive/green-claims-directive-vs-empowering-consumers-directive.md): Compare the Green Claims proposal with Directive (EU) 2024/825: ex-ante substantiation and verification versus adopted UCPD amendments on generic claims, future performance, labels, and timing.
- [Green Claims Directive vs ISO 14021](/artifacts/eu/green-claims-directive/green-claims-directive-vs-iso-14021.md): Compare the proposed EU Green Claims Directive with ISO 14021 for voluntary environmental claims, substantiation, self-declared labels, evidence, and verification.
- [Green Claims Directive vs UK Green Claims Code](/artifacts/eu/green-claims-directive/green-claims-directive-vs-uk-green-claims-code.md): Compare the EU Green Claims Directive proposal with the UK Green Claims Code, covering substantiation, communication, labels, offsets, verification, enforcement, and evidence.
- [Green Claims evidence workflow for substantiation](/artifacts/eu/green-claims-directive/claim-substantiation-evidence-workflow.md): Build a Green Claims proposal evidence file for voluntary EU environmental claims: status check, scope, scientific evidence, life-cycle impacts, comparisons, carbon credits, verification, consumer communication, and review.
- [Green Claims labels and certification schemes](/artifacts/eu/green-claims-directive/labels-and-certification-schemes.md): How EU Green Claims rules and Directive (EU) 2024/825 treat environmental labels, certification schemes, EU Ecolabel use, new schemes, evidence records, and consumer-facing clarity.
- [Green Claims penalties and enforcement: proposal and Council approach](/artifacts/eu/green-claims-directive/penalties-and-enforcement.md): How the EU Green Claims proposal and Council general approach handle competent authorities, corrective measures, penalties, verifiers, and UCPD overlap.
- [Green Claims penalties and fines under the EU proposal](/artifacts/eu/green-claims-directive/penalties-and-fines.md): cited summary of proposed Green Claims enforcement, corrective measures, penalty criteria, and the Council approach to maximum-fine language.
- [Green Claims substantiation evidence pack](/artifacts/eu/green-claims-directive/substantiation-and-evidence-pack.md): Build a cited evidence pack for EU Green Claims: claim inventory, scientific substantiation, life-cycle impacts, PEF or OEF records, comparisons, labels, offsets, verification, and traceability.
- [Green Claims verifier workflow for explicit environmental claims](/artifacts/eu/green-claims-directive/verifier-workflow.md): A concrete verifier-preparation workflow for voluntary explicit environmental claims: claim boundaries, substantiation evidence, verifier package, certificate handling, and change reviews.
- [Greenwashing risk checklist for EU green claims](/artifacts/eu/green-claims-directive/greenwashing-risk-checklist.md): A concrete EU greenwashing checklist for marketing, product, legal, and sustainability teams reviewing vague claims, evidence gaps, offsets, labels, comparisons, and future targets.
- [How do the UCPD, Directive (EU) 2024/825, and Green Claims proposal overlap?](/artifacts/eu/green-claims-directive/faq/ucpd-and-empowering-consumers-overlap.md): FAQ on how Directive (EU) 2024/825 changes UCPD greenwashing rules and how the Green Claims proposal would add substantiation, communication, labels, and verification detail.
- [Microenterprise and Scope Exclusions in the EU Green Claims Proposal](/artifacts/eu/green-claims-directive/faq/microenterprise-and-scope-exclusions.md): FAQ on proposal-stage Green Claims scope: microenterprise treatment, voluntary B2C explicit environmental claims, B2B limits, and EU-rule exclusions.
- [PEF and OEF evidence for EU green claims](/artifacts/eu/green-claims-directive/pef-and-oef-evidence.md): How Product and Organisation Environmental Footprint studies can support EU green-claim substantiation without treating PEF or OEF as mandatory for every claim.
- [Product vs company claims under the EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/product-vs-company-claims.md): FAQ guidance on separating product, service, and company environmental claims under the EU Green Claims proposal, with substantiation and communication boundaries.
- [Verifier workflow under the EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/verifier-workflow.md): FAQ on the proposed EU Green Claims verifier workflow: substantiation, ex-ante verification, verifier requirements, certificates, and proposal-stage caveats.
- [What Counts as a Green Claim Under the EU Green Claims Proposal](/artifacts/eu/green-claims-directive/what-counts-as-a-green-claim.md): cited scope guide to explicit environmental claims under the EU Green Claims proposal and related Directive (EU) 2024/825 concepts.


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