--- title: "EU Green Claims: Product vs Company Claims" canonical_url: "https://www.sorena.io/artifacts/eu/green-claims-directive/product-vs-company-claims" source_url: "https://www.sorena.io/artifacts/eu/green-claims-directive/product-vs-company-claims" author: "Sorena AI" description: "Compare product, service, and company environmental claims under the EU Green Claims proposal: scope, evidence, significant impacts, communication, and reuse limits." published_at: "2026-05-09" updated_at: "2026-05-09" keywords: - "EU Green Claims Directive" - "product environmental claims" - "company environmental claims" - "trader claims" - "environmental substantiation" - "significant environmental impacts" - "claim communication" - "verification" - "Green Claims" - "Product claims" - "Company claims" - "Environmental claims" - "Substantiation" - "Communication" --- **[SORENA](https://www.sorena.io/)** - AI-Powered GRC Platform [Home](https://www.sorena.io/) | [Solutions](https://www.sorena.io/solutions) | [Artifacts](https://www.sorena.io/artifacts) | [About Us](https://www.sorena.io/about-us) | [Contact](https://www.sorena.io/contact) | [Portal](https://app.sorena.io) --- # EU Green Claims: Product vs Company Claims Compare product, service, and company environmental claims under the EU Green Claims proposal: scope, evidence, significant impacts, communication, and reuse limits. *Green Claims* *Side-by-side* *EU* ## EU Green Claims: Product vs Company Claims EU Green Claims: Product vs Company Claims Separate claims about a product or service from claims about the trader, organisation, activity, or value chain behind it. Use the comparison to keep evidence scope, significant impacts, communication wording, and verifier records aligned with the exact claim being made. The Green Claims proposal treats voluntary explicit environmental claims as claims about a product, service, or the trader itself. A product claim needs evidence for the claimed product or service and the relevant life-cycle stages. A company claim needs evidence for the organisation, activity, operations, or value chain represented by the wording. The boundary matters because the same sustainability data rarely proves both claims without separate scope, assumptions, and communication controls. ## Product vs company environmental claims Use the rows below to keep product/service claims separate from broad trader or organisation claims before publication, substantiation, verification, or evidence reuse. - **Product or service claim**: Covers an environmental impact, aspect, or performance statement about a named product or service, such as packaging, recycled content, use-phase performance, repairability, or lifecycle emissions. - **Company or trader claim**: Covers an environmental statement about the trader, organisation, activity, operations, value chain, brand, company name, or portfolio-level environmental performance. | Dimension | Product or service claim | Company or trader claim | Operational implication | Sources | | --- | --- | --- | --- | --- | | Claim boundary | Name the exact product or service, variant, market, lifecycle stage, component, packaging element, or environmental aspect covered by the claim. A product claim should not imply whole-company performance unless that broader statement is separately substantiated. | Name the trader, organisation, activity, operations, value chain, facility set, portfolio, or company-name statement covered by the claim. A company claim should not imply that every product has the same environmental performance unless product-level evidence supports that message. | Draft the public wording so a consumer can tell whether the claim concerns one product or service, the whole organisation, or a narrower company activity. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. | | Who generates and holds the claim | The product owner, packaging owner, service owner, marketing approver, and legal reviewer need evidence for the product facts they control or communicate. Retailers repeating a producer claim should preserve the producer substantiation and avoid changing the meaning. | The sustainability, operations, finance, procurement, and corporate communications owners need evidence for the organisational boundary, own operations, value-chain data, and any company-level target or performance statement. | Assign accountability to the team that can change the product data or company data behind the claim, not only to the team publishing the wording. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. | | What triggers substantiation | A trigger exists when voluntary consumer-facing wording states or implies a product or service has a positive impact, lower negative impact, no impact, improved impact, or a specific environmental characteristic. | A trigger exists when voluntary consumer-facing wording states or implies the trader, organisation, activity, or company name has a positive impact, lower negative impact, no impact, improved impact, or recognised environmental performance. | Treat labels, names, packaging text, websites, advertising, and oral or written commercial communications as claim surfaces when they create an environmental impression. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. | | Substantiation focus | Substantiate the specific product or service characteristic being claimed with recognised scientific evidence, relevant lifecycle stages, primary data where available, representative secondary data where needed, and any trade-offs created by the claimed improvement. | Substantiate the organisational or activity-level characteristic being claimed with evidence that matches the trader boundary, overall activities, value-chain coverage, primary data availability, representative secondary data, and trade-offs across relevant operations. | Do not use a single environmental footprint, ecolabel, or supplier certificate as proof for a broader claim unless it covers the same subject, boundary, impact categories, assumptions, and communication wording. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. | | Evidence scope | Keep product bills of material, packaging composition, lifecycle or PEF studies where relevant, supplier data, test reports, calculation files, assumptions, data-quality notes, and verifier certificates tied to the exact product or service claim. | Keep organisation-boundary records, OEF or other lifecycle studies where relevant, emissions and activity data, procurement or value-chain inputs, target evidence, assumptions, data-quality notes, and verifier certificates tied to the exact company claim. | The evidence pack should expose scope, limitations, underlying studies or calculations, standards used, verifier details where applicable, and the environmental aspects or impacts covered by the claim. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. | | When evidence must be ready and refreshed | For a product or service claim, prepare substantiation before the claim is communicated and refresh it when formulation, supplier data, lifecycle assumptions, use instructions, or product performance facts change. | For a company claim, prepare substantiation before the claim is communicated and refresh it when organisational boundaries, operations, value-chain data, targets, offsets, or reporting assumptions change. | Avoid treating the proposal as a final adopted timetable; the practical control is to keep claim evidence current before publication and whenever facts affect accuracy. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. | | Verification and enforcement exposure | Product claims are exposed when they overstate a product benefit, omit relevant lifecycle trade-offs, use aggregate scores without an EU-law basis, or fail to provide clear substantiation information with the claim. | Company claims are exposed when broad corporate wording, names, targets, climate statements, or portfolio messages imply environmental performance that the trader-level evidence does not prove. | Verification should test both the substantiation and the communication: the claim must be supported by evidence and presented clearly enough that consumers understand the covered boundary. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. | | Overlap and reuse | Product evidence can support a company claim only for the product, activity, or value-chain slice it actually covers. It should not be scaled to a company-wide claim without matching organisational evidence. | Company evidence can support a product claim only when it proves the product-specific environmental aspect or impact. General corporate performance does not prove a claim printed on one product or service page. | Reuse data through a crosswalk that maps each public sentence to the subject of the claim, covered impacts or aspects, lifecycle or organisational boundary, and source evidence. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. | | Plain-language rule | Use product-claim controls when the consumer takeaway is about what a product or service is made of, how it performs, how it is used, how it is disposed of, or how its lifecycle impact compares. | Use company-claim controls when the consumer takeaway is about the trader, brand, organisation, operations, value chain, portfolio, corporate target, or company-wide environmental performance. | When the wording creates both takeaways, approve it only after both evidence files support the exact message and the communication makes the split clear. | [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders.
[European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used.
[Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence.
[Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively.
[Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. | Sources for Claim boundary - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Claim boundary - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Claim boundary - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for Who generates and holds the claim - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Who generates and holds the claim - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Who generates and holds the claim - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for What triggers substantiation - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for What triggers substantiation - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for What triggers substantiation - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for Substantiation focus - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Substantiation focus - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Substantiation focus - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Evidence scope - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Evidence scope - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Evidence scope - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for When evidence must be ready and refreshed - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for When evidence must be ready and refreshed - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for When evidence must be ready and refreshed - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for Verification and enforcement exposure - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for Verification and enforcement exposure - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for Verification and enforcement exposure - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" Sources for Overlap and reuse - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Overlap and reuse - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Overlap and reuse - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Plain-language rule - Product or service claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Plain-language rule - Company or trader claim: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" Sources for Plain-language rule - operational implication: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" ### How to classify the claim before publication - Use product-claim controls when the public message is about a named product, service, component, package, use phase, disposal route, or product lifecycle impact. - Use company-claim controls when the public message is about the trader, organisation, brand, operations, value chain, portfolio, target, or company-wide environmental performance. - When wording creates both impressions, keep both evidence files and qualify the communication so the product boundary and company boundary are visible. Sources for the practical decision rule: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" ## How to keep the two claim types separate Start from the consumer takeaway, not the internal data source. If the takeaway is that one product, service, package, component, or lifecycle stage is greener, the evidence has to match that product boundary. If the takeaway is that the company, brand, activity, or value chain is greener, the evidence has to match that organisational boundary. Broad claims need more careful communication because they can imply performance across products, sites, activities, or future conduct. The grounding materials repeatedly warn against vague, ambiguous, or general environmental benefit claims unless the qualification is clear and the evidence covers the full impression created. - State whether the claim covers a product/service, the trader, or a specific company activity. - Identify the significant environmental aspects or impacts covered by the claim and any relevant trade-offs. - Keep product-level evidence and organisation-level evidence separate unless a source-linked crosswalk proves the same data supports both. - Make substantiation information available with the claim through the communication method supported by the proposal, such as a physical statement, link, QR code, or equivalent. Sources for this answer: - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. *Recommended next step* *Placement: after evidence section* ## Turn claim boundaries into an evidence pack Use this comparison to map each environmental claim to its subject, significant impacts, substantiation file, communication wording, and verifier-ready record. - [Open Research Copilot](/solutions/research-copilot.md): Ask Green Claims questions against cited source material. - [Discuss Green Claims evidence](/contact.md): Review claim scope, source evidence, and publication controls with Sorena. ## Primary sources - [Green Claims Directive proposal (COM/2023/166 final)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A52023PC0166&ref=sorena.io) - Defines explicit environmental claims and sets proposed substantiation, communication, comparison, and verification requirements for claims about products, services, or traders. - Quote: "product or the trader itself" - [European Commission Q&A on European Green Claims](https://ec.europa.eu/commission/presscorner/detail/en/qanda_23_1693?ref=sorena.io) - Explains that covered voluntary green claims can concern products, services, or the organisation, and that substantiation should be verified before claims are used. - Quote: "products, services, or organisation" - [Council general approach on the Green Claims Directive](https://data.consilium.europa.eu/doc/document/ST-11312-2024-INIT/en/pdf?ref=sorena.io) - Shows Council text distinguishing product and trader claims, significant environmental characteristics, summaries for consumers, and updated substantiation duties. - Quote: "product or trader concerned" - [Compliance Criteria on Environmental Claims](https://commission.europa.eu/system/files/2017-06/compliance_criteria_2016_en.pdf?ref=sorena.io) - Provides EU guidance that environmental claims should be specific, clear about whether they concern the whole product or organisation, and backed by robust evidence. - Quote: "whole product or organisation" - [Understanding Product Environmental Footprint and Organisation Environmental Footprint methods](https://publications.jrc.ec.europa.eu/repository/handle/JRC129907?ref=sorena.io) - Explains PEF and OEF as life-cycle methods for measuring potential environmental impacts of products and organisations respectively. - Quote: "products and organisations, respectively" ## Related Topic Guides - [Carbon offsets and carbon-neutral claims: EU Green Claims Directive requirements](/artifacts/eu/green-claims-directive/offsets-and-carbon-neutral-claims.md): How to handle carbon-neutral, climate-neutral, compensated, and offset-backed claims under Directive (EU) 2024/825 and the Green Claims proposal. - [Claims Evidence under the EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/claims-evidence.md): FAQ on the evidence expected before EU Green Claims are communicated, including scientific substantiation, life-cycle coverage, comparisons, and publication records. - [Comparative Environmental Claims Under EU Green Claims Rules](/artifacts/eu/green-claims-directive/comparative-claims.md): How to substantiate EU comparative environmental claims using equivalent products, methods, data, value-chain coverage, significant impacts, and consumer-law comparison disclosures. - [Environmental labels and certification schemes under EU Green Claims rules](/artifacts/eu/green-claims-directive/faq/labels-and-certification-schemes.md): FAQ on environmental labels, certification schemes, EU Ecolabel, third-party verification, and Directive (EU) 2024/825 overlap for green claims. - [EU Green Claims Applicability Test](/artifacts/eu/green-claims-directive/applicability-test.md): Check whether the EU Green Claims Directive proposal could apply to an explicit environmental claim, environmental label, product claim, trader claim, or B2C communication. - [EU Green Claims Checklist](/artifacts/eu/green-claims-directive/checklist.md): A concrete checklist for EU environmental claims covering claim inventory, substantiation, life-cycle impacts, comparisons, offsets, labels, verification, and UCPD overlap. - [EU Green Claims claim categories and evidence map](/artifacts/eu/green-claims-directive/claim-categories.md): Classify EU environmental claims by category: explicit, comparative, product, trader, carbon, labels, generic wording, and evidence needs. - [EU Green Claims claim categories FAQ](/artifacts/eu/green-claims-directive/faq/claim-categories.md): FAQ guidance on explicit, generic, comparative, product, company, label, and carbon claim categories under the EU Green Claims proposal. - [EU Green Claims compliance controls for proposal-stage planning](/artifacts/eu/green-claims-directive/compliance.md): Proposal-stage Green Claims compliance controls for claim inventory, substantiation, communication, labels, comparative claims, offset claims, verification planning, and evidence records. - [EU Green Claims Directive FAQ: scope, evidence, labels, offsets, and status](/artifacts/eu/green-claims-directive/faq.md): Direct answers on the EU Green Claims Directive proposal, explicit environmental claims, substantiation, labels, offsets, PEF/OEF evidence, UCPD overlap, and penalties. - [EU Green Claims Directive Procedure Calendar](/artifacts/eu/green-claims-directive/deadlines-and-compliance-calendar.md): Track grounded EU Green Claims Directive proposal milestones: Commission proposal, Parliament first reading, Council general approach, and current procedure status. - [EU Green Claims Directive proposal requirements](/artifacts/eu/green-claims-directive/requirements.md): source-linked summary of proposed EU Green Claims requirements for explicit environmental claims, substantiation, communication, verification, labels, comparisons, and Directive (EU) 2024/825 overlap. - [EU Green Claims Directive Proposal Status and Legislative Tracker](/artifacts/eu/green-claims-directive/proposal-status-and-legislative-tracker.md): Track COM(2023) 166 and procedure 2023/0085(COD) through public EUR-Lex, OEIL, Parliament, and Council files without treating the proposal as adopted law. - [EU Green Claims Directive proposal status FAQ](/artifacts/eu/green-claims-directive/faq/proposal-status.md): Current source-linked status of the EU Green Claims Directive proposal: Commission proposal, Parliament first reading, Council general approach, and procedure records. - [EU Green Claims Directive Substantiation Template](/artifacts/eu/green-claims-directive/green-claims-substantiation-template.md): A field-by-field template for substantiating EU explicit environmental claims with claim scope, evidence, method, PEF/OEF, comparison, carbon-credit, verification, and publication records. - [EU Green Claims Directive vs FTC Green Guides](/artifacts/eu/green-claims-directive/green-claims-directive-vs-ftc-green-guides.md): A source-limited comparison focused on the EU Green Claims proposal: scope, substantiation, verification, labels, offsets, and reusable evidence. - [EU Green Claims penalties and enforcement FAQ](/artifacts/eu/green-claims-directive/faq/penalties.md): FAQ on EU Green Claims penalty risk, Council and proposal enforcement principles, UCPD overlap, and evidence that reduces greenwashing risk. - [EU Green Claims Templates for Claim Evidence and Verification](/artifacts/eu/green-claims-directive/templates.md): Reusable templates for EU green-claim substantiation, verifier handoff, evidence inventory, sustainability labels, comparative claims, and Directive (EU) 2024/825 status checks. - [EU Green Claims Verification and Audit Readiness](/artifacts/eu/green-claims-directive/verification-and-audit-readiness.md): Prepare explicit environmental claims for substantiation review, verifier handoff, source traceability, communication checks, and proposal-stage caveats. - [FAQ: carbon offsets and carbon-neutral claims under EU Green Claims rules](/artifacts/eu/green-claims-directive/faq/offsets-and-carbon-neutral-claims.md): FAQ guidance on carbon neutral, climate neutral, offset, carbon credit, and future climate claims under the Green Claims proposal and Directive (EU) 2024/825. - [FAQ: comparative environmental claims under EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/comparative-claims.md): FAQ guidance on EU comparative environmental claims: equivalent data, method boundaries, product comparisons, substantiation, presentation, and UCPD overlap. - [FAQ: PEF and OEF evidence requirements for EU Green Claims](/artifacts/eu/green-claims-directive/faq/pef-and-oef-evidence.md): FAQ on when Product and Organisation Environmental Footprint methods help substantiate EU environmental claims, including scope, data quality, and method limits. - [Green Claims Directive proposal status check workflow](/artifacts/eu/green-claims-directive/proposal-status-check-workflow.md): A source-linked workflow for checking the Green Claims Directive proposal status across OEIL, EUR-Lex, Council documents, and Parliament records. - [Green Claims Directive vs Empowering Consumers Directive](/artifacts/eu/green-claims-directive/green-claims-directive-vs-empowering-consumers-directive.md): Compare the Green Claims proposal with Directive (EU) 2024/825: ex-ante substantiation and verification versus adopted UCPD amendments on generic claims, future performance, labels, and timing. - [Green Claims Directive vs ISO 14021](/artifacts/eu/green-claims-directive/green-claims-directive-vs-iso-14021.md): Compare the proposed EU Green Claims Directive with ISO 14021 for voluntary environmental claims, substantiation, self-declared labels, evidence, and verification. - [Green Claims Directive vs UK Green Claims Code](/artifacts/eu/green-claims-directive/green-claims-directive-vs-uk-green-claims-code.md): Compare the EU Green Claims Directive proposal with the UK Green Claims Code, covering substantiation, communication, labels, offsets, verification, enforcement, and evidence. - [Green Claims evidence workflow for substantiation](/artifacts/eu/green-claims-directive/claim-substantiation-evidence-workflow.md): Build a Green Claims proposal evidence file for voluntary EU environmental claims: status check, scope, scientific evidence, life-cycle impacts, comparisons, carbon credits, verification, consumer communication, and review. - [Green Claims labels and certification schemes](/artifacts/eu/green-claims-directive/labels-and-certification-schemes.md): How EU Green Claims rules and Directive (EU) 2024/825 treat environmental labels, certification schemes, EU Ecolabel use, new schemes, evidence records, and consumer-facing clarity. - [Green Claims penalties and enforcement: proposal and Council approach](/artifacts/eu/green-claims-directive/penalties-and-enforcement.md): How the EU Green Claims proposal and Council general approach handle competent authorities, corrective measures, penalties, verifiers, and UCPD overlap. - [Green Claims penalties and fines under the EU proposal](/artifacts/eu/green-claims-directive/penalties-and-fines.md): source-linked summary of proposed Green Claims enforcement, corrective measures, penalty criteria, and the Council approach to maximum-fine language. - [Green Claims substantiation evidence pack](/artifacts/eu/green-claims-directive/substantiation-and-evidence-pack.md): Build a source-linked evidence pack for EU Green Claims: claim inventory, scientific substantiation, life-cycle impacts, PEF or OEF records, comparisons, labels, offsets, verification, and traceability. - [Green Claims verifier workflow for explicit environmental claims](/artifacts/eu/green-claims-directive/verifier-workflow.md): A concrete verifier-preparation workflow for voluntary explicit environmental claims: claim boundaries, substantiation evidence, verifier package, certificate handling, and change reviews. - [Greenwashing risk checklist for EU green claims](/artifacts/eu/green-claims-directive/greenwashing-risk-checklist.md): A concrete EU greenwashing checklist for marketing, product, legal, and sustainability teams reviewing vague claims, evidence gaps, offsets, labels, comparisons, and future targets. - [How do the UCPD, Directive (EU) 2024/825, and Green Claims proposal overlap?](/artifacts/eu/green-claims-directive/faq/ucpd-and-empowering-consumers-overlap.md): FAQ on how Directive (EU) 2024/825 changes UCPD greenwashing rules and how the Green Claims proposal would add substantiation, communication, labels, and verification detail. - [Microenterprise and Scope Exclusions in the EU Green Claims Proposal](/artifacts/eu/green-claims-directive/faq/microenterprise-and-scope-exclusions.md): FAQ on proposal-stage Green Claims scope: microenterprise treatment, voluntary B2C explicit environmental claims, B2B limits, and EU-rule exclusions. - [PEF and OEF evidence for EU green claims](/artifacts/eu/green-claims-directive/pef-and-oef-evidence.md): How Product and Organisation Environmental Footprint studies can support EU green-claim substantiation without treating PEF or OEF as mandatory for every claim. - [Product vs company claims under the EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/product-vs-company-claims.md): FAQ guidance on separating product, service, and company environmental claims under the EU Green Claims proposal, with substantiation and communication boundaries. - [Verifier workflow under the EU Green Claims Directive](/artifacts/eu/green-claims-directive/faq/verifier-workflow.md): FAQ on the proposed EU Green Claims verifier workflow: substantiation, ex-ante verification, verifier requirements, certificates, and proposal-stage caveats. - [What Counts as a Green Claim Under the EU Green Claims Proposal](/artifacts/eu/green-claims-directive/what-counts-as-a-green-claim.md): source-linked scope guide to explicit environmental claims under the EU Green Claims proposal and related Directive (EU) 2024/825 concepts. --- [Privacy Policy](https://www.sorena.io/privacy) | [Terms of Use](https://www.sorena.io/terms-of-use) | [DMCA](https://www.sorena.io/dmca) | [About Us](https://www.sorena.io/about-us) (c) 2026 Sorena AB (559573-7338). 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