--- title: "What should a GPSR recall notice include?" canonical_url: "https://www.sorena.io/artifacts/eu/general-product-safety-regulation/faq/recall-notices" source_url: "https://www.sorena.io/artifacts/eu/general-product-safety-regulation/faq/recall-notices" author: "Sorena AI" description: "What EU GPSR recall notices must tell consumers, how the EU model notice structures the message, and how Safety Business Gateway and Safety Gate evidence fits the recall record." published_at: "2026-05-09" updated_at: "2026-05-09" keywords: - "EU General Product Safety Regulation" - "EU GPSR" - "recall notices" - "Safety Business Gateway" - "Safety Gate" --- **[SORENA](https://www.sorena.io/)** - AI-Powered GRC Platform [Home](https://www.sorena.io/) | [Solutions](https://www.sorena.io/solutions) | [Artifacts](https://www.sorena.io/artifacts) | [About Us](https://www.sorena.io/about-us) | [Contact](https://www.sorena.io/contact) | [Portal](https://app.sorena.io) --- # What should a GPSR recall notice include? What EU GPSR recall notices must tell consumers, how the EU model notice structures the message, and how Safety Business Gateway and Safety Gate evidence fits the recall record. *FAQ* *EU* ## EU GPSR FAQ Recall Notices A GPSR recall notice is the written consumer message used for a product safety recall. It must be easy to understand, visible, accessible, and specific about the recalled product, the risk, the action consumers should take, the remedy, and contact channels. Use this FAQ to check the consumer-facing notice against the EU model recall notice and keep the supporting Safety Business Gateway, Safety Gate, risk, and corrective-action evidence aligned. What should a GPSR recall notice include? Under the GPSR, written recall information must take the form of a recall notice. The notice should identify the recalled product, explain why it is dangerous without softening the risk, tell consumers to stop using it immediately, describe the repair, replacement, or refund remedy, and give an interactive online contact route or free phone number in the relevant EU language. ## What must the consumer recall notice say? Start with the consumer outcome, not the internal compliance history. A GPSR recall notice should let a consumer decide in seconds whether they own the affected product, why continued use is unsafe, what to do next, what remedy is available, and how to get help. The EU model notice published under Implementing Regulation (EU) 2024/1435 uses the structure '[company name] recalls [product]' and then separates product identification, danger, consumer action, remedies, and contact details. If product photos contain essential identification information, the same information should also appear as machine-readable text for online notices. - Identify the product with name, brand, batch or serial number, and where those identifiers appear on the product. - Add available sale details: where, when, and by whom the affected product was sold. - Explain the hazard and why the product is dangerous in direct language; avoid terms that reduce perceived risk, such as voluntary, precautionary, discretionary, rare, or no reported accidents. - Tell consumers to stop using the recalled product immediately and give the next step, such as return to the point of sale, booking a collection, or arranging a repair. - Describe the consumer remedies: repair, replacement, or refund, and state any additional incentive such as a voucher or discount. - Provide an interactive online service, email route, or free phone number where consumers can get information in the relevant official language or languages. Sources for this answer: - [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/eli/reg/2023/988/oj?ref=sorena.io) - Articles 35 and 36 require direct consumer notification where possible and require written recall information to take the form of a recall notice with product, risk, action, remedy, and contact information. - [Commission Implementing Regulation (EU) 2024/1435 establishing the recall notice template](https://data.europa.eu/eli/reg_impl/2024/1435/oj?ref=sorena.io) - The Annex is the EU model recall notice and lists the sections and drafting cautions that should shape the consumer-facing message. ## How should the notice reach consumers? The GPSR starts with direct notification: economic operators and online marketplaces should notify all identifiable affected consumers directly and without undue delay, using customer data they already hold for recalls and safety warnings. When not all affected consumers can be contacted directly, the notice must be clear and visible through other appropriate channels with the widest possible reach. Grounded examples include the company website, social media channels, newsletters, retail outlets, and, where appropriate, mass media or other communication channels. Information must be accessible to persons with disabilities. - Use direct email, account, product-registration, marketplace, or loyalty-programme contact data where the affected consumer can be identified. - Publish the same core recall message on channels consumers are likely to see, instead of hiding it in a support article or legal notice. - Keep the wording, product identifiers, remedy, and contact route consistent across the company recall page, marketplace notices, customer support scripts, and authority-facing records. - If an online marketplace has actual knowledge of the recall, align its consumer notice and product listing actions with the GPSR marketplace duties. Sources for this answer: - [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/eli/reg/2023/988/oj?ref=sorena.io) - Article 35 supports direct consumer notification, broad dissemination when direct contact is incomplete, accessible information, and online marketplace publication duties. - [Commission Implementing Regulation (EU) 2024/1435 establishing the recall notice template](https://data.europa.eu/eli/reg_impl/2024/1435/oj?ref=sorena.io) - Recital 5 and the Annex support accessible online notices and machine-readable text for essential information shown in product images. ## What corrective action and remedy evidence should sit behind the notice? The public notice should be short enough for consumers, but the recall record behind it should show why the message, remedy, and action are complete. Keep the product risk assessment, test or visual inspection evidence, affected-product identifiers, quantity and market scope, action owner, action status, and consumer remedy rationale with the final notice text. For a recall from consumers, distinguish recall from withdrawal. The Safety Business Gateway manual repeats the GPSR distinction: recall aims at the return of a product already made available to the consumer, while withdrawal aims to prevent a product in the supply chain from being made available on the market. - Retain the exact final notice copy and every translated or channel-specific version that reached consumers. - Keep screenshots or exports from website, marketplace, email, social, retail, and support-channel publications. - Record each corrective action separately when more than one action is taken, such as withdrawal from the market plus recall from end users. - Keep the action type, scope, duration, result, and company responsible for the action with the Safety Business Gateway or authority file. - Document the remedy offered, including why fewer than two remedy options were used if repair, replacement, and refund were not all available. Sources for this answer: - [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/eli/reg/2023/988/oj?ref=sorena.io) - Article 37 supports effective, cost-free, timely remedies and the repair, replacement, or refund options referenced in the recall notice. - [Safety Business Gateway user manual for economic operators and online marketplaces](https://webgate.ec.europa.eu/safety-business-gateway/?ref=sorena.io) - The manual identifies the notification sections for product details, risk assessment, corrective actions, companies holding affected products, and the distinction between recall and withdrawal. ## How do Safety Business Gateway and Safety Gate fit? Do not treat the public recall notice and the authority notification as the same artifact. The recall notice is consumer-facing. The Safety Business Gateway is the submission route for economic operators and online marketplace providers notifying authorities about dangerous products or accidents when the GPSR requires notification. After assessment by the main Member State, a Safety Gate notification may be circulated between market surveillance authorities, and selected fields may be published on the public Safety Gate portal. The Safety Business Gateway manual shows that some public Safety Gate fields can include product category, brand, model or type number, barcode, country of origin, description, photo, risk description, and action, while many business, case, quantity, accident, and supply-chain details are not public. - Use Safety Business Gateway records to support the authority-facing case, not as a substitute for a clear consumer recall notice. - Keep consumer alert wording consistent with the Gateway corrective-action record and the company or marketplace recall page. - Expect the public Safety Gate alert, if created, to expose selected product, risk, and action information rather than the full business submission. - Check Safety Gate alerts before and during recall work when marketplace providers or distributors need to identify affected products already flagged by authorities. Sources for this answer: - [Commission Delegated Regulation (EU) 2024/3173 on Safety Gate operation and risk criteria](https://data.europa.eu/eli/reg_del/2024/3173/oj?ref=sorena.io) - Sets rules for Safety Gate Rapid Alert System operation, notification requirements, and risk assessment criteria; it is not the recall-notice template. - [Safety Business Gateway user manual for economic operators and online marketplaces](https://webgate.ec.europa.eu/safety-business-gateway/?ref=sorena.io) - Explains how economic operators and online marketplaces prepare notifications and how selected case fields can later appear in public Safety Gate alerts. - [Safety Gate: the EU rapid alert system for dangerous non-food products](https://ec.europa.eu/safety-gate/?ref=sorena.io) - Commission page explaining that national authorities send Safety Gate alerts with product, risk, and measure information and that follow-up measures are shared. ## Primary sources - [Regulation (EU) 2023/988 on general product safety](https://eur-lex.europa.eu/eli/reg/2023/988/oj?ref=sorena.io) - Binding GPSR source for recall notices, direct consumer notification, broad dissemination, accessible information, and consumer remedies. - Quote: "it shall take the form of a recall notice" - [Commission Implementing Regulation (EU) 2024/1435 establishing the recall notice template](https://data.europa.eu/eli/reg_impl/2024/1435/oj?ref=sorena.io) - Direct source for the EU model recall notice and its product, hazard, action, remedy, contact, accessibility, and drafting requirements. - Quote: "template for a recall notice" - [Commission Delegated Regulation (EU) 2024/3173 on Safety Gate operation and risk criteria](https://data.europa.eu/eli/reg_del/2024/3173/oj?ref=sorena.io) - Supports the Safety Gate notification and risk-assessment context that may sit behind recall-notice evidence. - Quote: "criteria for the assessment of the level of risk" - [Safety Business Gateway user manual for economic operators and online marketplaces](https://webgate.ec.europa.eu/safety-business-gateway/?ref=sorena.io) - Operational source for authority-notification fields, corrective-action records, recall versus withdrawal handling, and the link between Gateway cases and selected public Safety Gate fields. - Quote: "How to prepare and submit a notification" - [Safety Gate: the EU rapid alert system for dangerous non-food products](https://ec.europa.eu/safety-gate/?ref=sorena.io) - Commission public page for Safety Gate alerts, daily authority notifications, risk and measure information, and follow-up measures. - Quote: "rapid alert system for dangerous non-food products" ## Topic Guides - [EU GPSR Applicability Test for Consumer Products](/artifacts/eu/general-product-safety-regulation/applicability-test.md): Determine whether the EU General Product Safety Regulation applies to a product, sale channel, operator role, online listing, used product, or responsible-person setup. - [EU GPSR Compliance Checklist](/artifacts/eu/general-product-safety-regulation/checklist.md): Concrete EU GPSR checklist for consumer product safety assessment, technical documentation, traceability, labels, online listings, accidents, recalls, and corrective actions. - [EU GPSR compliance obligations](/artifacts/eu/general-product-safety-regulation/compliance.md): EU GPSR compliance guide covering safety assessment, technical documentation, responsible persons, traceability, marketplace listings, accident reporting, recalls, and evidence. - [EU GPSR deadlines and compliance calendar](/artifacts/eu/general-product-safety-regulation/deadlines-and-compliance-calendar.md): Calendar of grounded EU GPSR timing duties: 13 December 2024 application, accident notices, marketplace takedowns, recall notices, remedies, and regular product-safety checks. - [EU GPSR Economic Operator Duties](/artifacts/eu/general-product-safety-regulation/economic-operator-duties.md): Role-by-role GPSR duties for manufacturers, importers, distributors, EU responsible persons, traceability records, corrective action, accidents, recalls, and Safety Business Gateway escalation. - [EU GPSR economic operator roles: manufacturer, importer, distributor](/artifacts/eu/general-product-safety-regulation/economic-operator-roles.md): Classify GPSR roles for consumer products and map manufacturer, importer, distributor, fulfilment provider, responsible person, and online marketplace duties to evidence. - [EU GPSR FAQ: scope, listings, recalls, reporting](/artifacts/eu/general-product-safety-regulation/faq.md): FAQ on GPSR consumer-product scope, economic operator duties, EU responsible person, online marketplace listings, Safety Business Gateway reporting, recalls, and evidence. - [EU GPSR Imported Products Guide](/artifacts/eu/general-product-safety-regulation/imported-products.md): GPSR importer guide covering EU responsible-person checks, traceability, technical documentation, online offers, dangerous-product action, recalls, and Safety Business Gateway reporting. - [EU GPSR incident and recall triage workflow](/artifacts/eu/general-product-safety-regulation/incident-and-recall-triage-workflow.md): A concrete EU GPSR workflow for product-safety incident intake, dangerous-product assessment, Safety Business Gateway notification, recall notices, marketplace coordination, and evidence records. - [EU GPSR Marketplace Notice Handling](/artifacts/eu/general-product-safety-regulation/marketplace-notice-handling.md): How online marketplaces should handle GPSR authority orders, product-safety notices, Safety Gate checks, seller communications, evidence, and escalation. - [EU GPSR Marketplace Notice Response Workflow](/artifacts/eu/general-product-safety-regulation/marketplace-notice-response-workflow.md): Concrete GPSR workflow for online marketplace product-safety notices, authority orders, takedowns, seller and consumer notification, Safety Gate Portal checks, and Safety Business Gateway evidence. - [EU GPSR Online Listing Obligations](/artifacts/eu/general-product-safety-regulation/online-listing-obligations.md): GPSR online listing obligations for EU consumer-product offers: required product, manufacturer, responsible-person, warning, safety, traceability, and marketplace evidence fields. - [EU GPSR online listing release workflow](/artifacts/eu/general-product-safety-regulation/online-listing-release-workflow.md): Release workflow for EU GPSR online product listings: product scope, responsible person details, warnings, traceability, safety evidence, marketplace checks, and monitoring. - [EU GPSR Online Marketplace Obligations](/artifacts/eu/general-product-safety-regulation/online-marketplace-obligations.md): GPSR obligations for online marketplaces: contact points, Safety Gate registration, authority orders, product-safety notices, listing data, recall cooperation, accident notifications, and records. - [EU GPSR penalties and enforcement exposure](/artifacts/eu/general-product-safety-regulation/penalties-and-fines.md): source-linked EU GPSR enforcement guide covering Member State penalties, market surveillance powers, corrective actions, marketplace orders, recalls, and evidence records. - [EU GPSR Product Recall Notice Template](/artifacts/eu/general-product-safety-regulation/product-recall-notice-template.md): A GPSR recall notice template for EU consumer products, covering product identifiers, affected batches, risk wording, consumer actions, remedies, contact routes, channels, accessibility, and evidence records. - [EU GPSR Product Safety Assessment Record](/artifacts/eu/general-product-safety-regulation/product-safety-assessment.md): Build a concrete GPSR product safety assessment covering product characteristics, foreseeable use, vulnerable consumers, warnings, standards, tests, incidents, risk level, corrective action, and documentation. - [EU GPSR recall effectiveness evidence](/artifacts/eu/general-product-safety-regulation/recall-effectiveness.md): GPSR recall effectiveness guide for direct consumer notice, recall notice content, remedies, channel monitoring, marketplace cooperation, and Safety Gate evidence. - [EU GPSR Recalls and Incident Management](/artifacts/eu/general-product-safety-regulation/recalls-and-incident-management.md): GPSR recall and incident management guide covering accident notification, Safety Business Gateway reporting, recall notices, consumer communication, marketplaces, and evidence records. - [EU GPSR requirements for consumer products](/artifacts/eu/general-product-safety-regulation/requirements.md): Core EU GPSR requirements for consumer product safety: scope, risk assessment, operator duties, EU responsible person, traceability, online listings, marketplaces, accidents, recalls, Safety Gate, and evidence. - [EU GPSR Risk Evaluation Criteria](/artifacts/eu/general-product-safety-regulation/risk-evaluation.md): GPSR risk evaluation criteria for consumer products: foreseeable use, vulnerable consumers, standards, warnings, serious risk signals, corrective action, and evidence. - [EU GPSR safety assessment workflow](/artifacts/eu/general-product-safety-regulation/safety-assessment-workflow.md): A GPSR workflow for consumer product safety assessment: scope intake, hazards, standards, warnings, vulnerable users, documentation, incident triggers, recalls, and evidence. - [EU GPSR Safety Gate and Safety Business Gateway](/artifacts/eu/general-product-safety-regulation/safety-gate-and-business-gateway.md): source-linked guide to GPSR Safety Gate public alerts, Safety Business Gateway submissions, accident reporting, marketplace duties, evidence fields, and notification timing. - [EU GPSR Scope and Covered Products](/artifacts/eu/general-product-safety-regulation/scope-and-covered-products.md): Scope guide for Regulation (EU) 2023/988 covering consumer products, distance sales, used and reconditioned goods, exclusions, Union harmonisation overlap, and evidence to keep. - [EU GPSR sector-law fallback and overlap](/artifacts/eu/general-product-safety-regulation/sector-law-fallback.md): How the EU GPSR applies when sector-specific Union product safety law also applies, including residual safety risks, online listings, recalls, evidence, and market surveillance. - [EU GPSR Traceability and Documentation Records](/artifacts/eu/general-product-safety-regulation/traceability-and-documentation.md): source-linked GPSR record checklist for product identifiers, manufacturer and importer details, technical documentation, online offers, responsible person evidence, incidents, and recalls. - [EU GPSR Traceability Records](/artifacts/eu/general-product-safety-regulation/traceability-records.md): Build GPSR traceability records for product identifiers, economic operators, online listings, safety evidence, incidents, recalls, and retention checks. - [GPSR vs DSA marketplace duties for dangerous products](/artifacts/eu/general-product-safety-regulation/gpsr-vs-dsa-marketplaces.md): Compare GPSR marketplace duties with the DSA touchpoints referenced by GPSR Article 22 for product listings, takedown, recalls, incidents, and evidence. - [GPSR vs LVD, EMC, and RED: overlap and fallback](/artifacts/eu/general-product-safety-regulation/gpsr-vs-lvd-emc-red-sector-rules.md): Compare GPSR fallback duties with LVD, EMC, and RED sector rules for consumer products, traceability, recalls, online marketplaces, and evidence records. - [GPSR vs Market Surveillance Regulation: Article 4, controls, recalls](/artifacts/eu/general-product-safety-regulation/gpsr-vs-market-surveillance-regulation.md): Compare GPSR with Regulation (EU) 2019/1020 for responsible-person coverage, market-surveillance controls, evidence requests, unsafe products, recalls, and authority workflows. - [GPSR vs Product Liability Directive](/artifacts/eu/general-product-safety-regulation/gpsr-vs-product-liability-directive.md): Compare GPSR preventive product-safety duties with EU product-liability exposure using grounded rules on recalls, warnings, traceability, accidents, and evidence. - [How are dangerous product risk levels assessed under the EU GPSR?](/artifacts/eu/general-product-safety-regulation/faq/dangerous-product-risk-levels.md): FAQ on GPSR and Safety Gate dangerous-product risk levels: serious risk, evidence, corrective measures, recall, withdrawal, and notification records. - [How does the GPSR apply to used or refurbished products? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/used-and-refurbished-products.md): FAQ on when used, repaired, reconditioned, or refurbished consumer products fall under the EU GPSR, including exclusions, operator duties, evidence, and online listings. - [What GPSR information must appear in online Product Listings? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/product-listings.md): Direct EU GPSR FAQ answer on Article 19 online offer content: manufacturer details, EU responsible person, product identifiers, warnings, and listing evidence. - [What must online marketplaces do when a GPSR product safety issue is reported? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/marketplace-takedowns.md): EU GPSR FAQ on marketplace takedown orders, product-safety notices, Safety Gate Portal checks, Safety Business Gateway reporting, and evidence records. - [What should a GPSR safety evidence pack include? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/safety-evidence-packs.md): EU GPSR FAQ covering the records to keep for product risk assessment, technical documentation, traceability, tests, warnings, incidents, recalls, online listings, and marketplace operators. - [When must businesses report GPSR product accidents? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/accident-notification.md): EU GPSR FAQ explaining accident notification triggers, who reports, Safety Business Gateway use, required information, evidence to keep, and timing without fixed day-count claims. - [Which products does the EU GPSR cover? | General Product Safety Regulation FAQ](/artifacts/eu/general-product-safety-regulation/faq/covered-products.md): Direct EU GPSR FAQ on covered consumer products, exclusions, online offers, used and refurbished products, and how GPSR interacts with specific EU product-safety law. - [Who is the GPSR Article 16 responsible person? | EU GPSR FAQ](/artifacts/eu/general-product-safety-regulation/faq/responsible-person.md): Direct FAQ answer on when the GPSR requires an EU-based responsible economic operator, which operator can fill the role, and what contact details must appear online. *Recommended next step* *Placement: after implementation section* ## Turn the recall notice into a reusable evidence pack Align the consumer notice, remedy decision, channel publications, Safety Business Gateway submission, and Safety Gate evidence before the recall message goes live. - [Open Research Copilot](/solutions/research-copilot.md): Answer EU GPSR scope, timing, and interpretation questions with cited outputs. - [Talk through implementation](/contact.md): Review your recall notice, remedy evidence, authority records, and publication channels. --- [Privacy Policy](https://www.sorena.io/privacy) | [Terms of Use](https://www.sorena.io/terms-of-use) | [DMCA](https://www.sorena.io/dmca) | [About Us](https://www.sorena.io/about-us) (c) 2026 Sorena AB (559573-7338). All rights reserved. Source: https://www.sorena.io/artifacts/eu/general-product-safety-regulation/faq/recall-notices